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Consumer insights
Business building
Revenue growth management
Marketing solutions
Digital transformation
Sustainability
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Case studies

Increasing sales for a global apparel brand on a U.S. online marketplace
Increasing sales for a global apparel brand on a U.S. online marketplace
Establishing a marketplace platform at a major retailer
Establishing a marketplace technology platform at a major retailer
Building a new omnichannel business for a large Chinese grocer
Building a new omnichannel business for a large Chinese grocer
Young Asian woman standing outside a boutique looking at window display while shopping in shopping mall. Window shopping. Sale season
Boosting marketing return on investment
Male and female worker working at conveyor belt
Optimizing the supply chain for an international nonfood retailer
Overhead image of people buying in the large supermarket
Renewing store formats for a major grocery retailer

Featured insights

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Our people

Danielle Bozarth
Senior PartnerNew York
Leads McKinsey’s global Retail and Consumer Packaged Goods Practices, grounded in more than 20 years of experience serving a...
Gemma D’Auria
Senior partnerMilan
Global co-leader of the specialty retail industry and McKinsey’s Apparel, Fashion & Luxury sector
Clarisse Magnin
Senior PartnerParis
Former Managing Partner of McKinsey in France (2021-2025), now leader of the Consumer and Retail practice in Europe, Clarisse...
Bruno Furtado
Senior PartnerSão Paulo
Leads the Latin American B2C sector, working with companies ranging from retail, TMT, CPG, education, and health on their strategy,...
Tom Kilroy
Senior PartnerChicago
Co-leads McKinsey’s practice area for grocery, drug and mass retail.
Dymfke Kuijpers
Senior PartnerBoston
Leads McKinsey’s retail and consumer work in Asia and retail globally
Franck Laizet
Senior PartnerZurich
Part of the global consumer leadership team, coleads our retail work, and supports FoB in Europe
Simon Land
Senior PartnerDüsseldorf
Helps consumer-goods companies in both developed and emerging markets shape and execute growth strategies
Ben Mathews
Senior PartnerOhio - Cleveland
Leads restaurants and food service globally and oversees the firm’s product development and procurement efforts
Rohit Razdan
Senior PartnerSingapore
Leads McKinsey’s consumer and retail work in Asia; advises consumer and retail clients on a broad range of issues related to...
Daniel Zipser
Senior PartnerShenzhen
Leads McKinsey’s consumer and retail work in Asia; advises Asian and multinational companies on growth and performance, bringing...

Tech solutions

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Empower your merchants to reach their full potential

ConsumerWise
ConsumerWise
Periscope by McKinsey
Periscope by McKinsey
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Spendscape by McKinsey

Keep exploring

The state of grocery retail
The state of grocery retail
overhead view of beverage packaged goods assembly line
Consumer Packaged Goods
McKinsey on Consumer and Retail Podcast
McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

Connect with our Retail Practice