ConsumerWise

Featured insights

Young couple shopping and discussing purchase decision in grocery store.
Commentary

For US consumers, it’s a matter of ‘and’—not ‘or’

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Crowd of people shopping in Galleria Vittorio Emanuele II in Milan, Italy at sunset.
Article
An update on European consumer sentiment: Uncertainty lingers
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Delivery man handing over cardboard box to female customer during holiday season.
Podcast
Holiday shopping in 2023: ‘It started early and will end late’
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A woman walking down an aisle in a store while looking at personal care items. She is wearing a warm coat and holding a shopping basket, store holiday decorations can be seen in the background.
Article
US holiday shopping 2023: Consumer caution and retailer resilience
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A young Latin American man sitting at an outdoor café table with a laptop. He holds a credit card in one hand and is looking at his phone in the other.
Article
Mexican consumers seek value and convenience—and find it online
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 A friendly looking young couple standing in a grocery aisle with a shopping cart. The woman holds a bag of chips up to her partner while he references his phone.
Commentary
The world of ‘ands’: Consumers set the tone
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A picture of a couple shopping with smartphone in the city
Article
Vietnamese consumers are coming of age in 2023: How businesses can stay ahead
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Woman holding phone in a grocery store
Article
The state of grocery retail in Latin America
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Article
US consumers send mixed signals in an uncertain economy
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Survey: Filipino consumer sentiment during the coronavirus crisis
Survey
Survey: Filipino consumer sentiment during the coronavirus crisis
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Arab family using interactive screen of digital kiosk - stock photo
Article
Digital consumers in the Middle East: Rising adoption and opportunity
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Woman With Digital Tablet Having Trouble - stock photo
Survey
European consumer pessimism intensifies in the face of rising prices
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Man and child walking through department store aisles
Video
How US consumer behavior is changing: Insights for CPG companies
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Survey: Australian consumer sentiment during the coronavirus crisis
Survey
Survey: Australian consumer sentiment during the coronavirus crisis
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Generation Z
Collection
Generation Z

Our leaders

Christina Adams
PartnerDallas
Advises consumer-packaged-goods companies on growth strategies through a variety of channels and is a leader of ConsumerWise
Kari Alldredge
PartnerMinneapolis
Serves consumer-facing clients on commercial topics including growth strategy, marketing, and sales while helping to achieve...
Tamara Charm
PartnerBoston
Helps organizations drive holistic growth, innovation, and transformation by applying a deep understanding of consumer sentiment...
Becca Coggins
Senior PartnerChicago
Leads McKinsey’s global Retail Practice, where she advises retail and hospitality clients on transforming performance, health,...
Eric Falardeau
PartnerMontréal
Advises leading consumer companies on strategy, branding, revenue management, and innovation, backed by advanced consumer insights...
Sajal Kohli
Senior PartnerChicago
Leads McKinsey’s Global Retail and Consumer Packaged Goods Practices and works with retail and consumer-goods companies to guide...
Abhishek Malhotra
PartnerMumbai
Serves consumer and retail clients with a special focus on marketing and sales harnesses the power of data and analytics to enhance...
Jessica Moulton
Senior PartnerLondon
Helps multinational consumer-packaged-goods, retail, and food-service companies pursue strategic growth opportunities and strengthen...
Kelsey Robinson
Senior PartnerBay Area
Partners with industry leading consumer-facing companies to drive top-line growth through ideation and implementation of strategies,...
Thomas Rüdiger Smith
PartnerCopenhagen
Leads McKinsey's ConsumerWise and loyalty work in Europe with a focus on supporting consumer and retail clients implement data-driven...
Warren Teichner
Senior PartnerNew York
Leads our Consumer Packaged Goods Practice in North America and brings deep expertise in serving food, beauty, consumer-health...
Anja Weissgerber
Leader of Strategy & Operations for ConsumerBerlin
Leads strategy and operations for our global consumer work using in-depth strategic, industry, and functional expertise supported...

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