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Eric Falardeau


Advises leading consumer companies on strategy, branding, revenue management, and innovation, backed by advanced consumer insights and analytics

Eric is a leader in McKinsey’s Consumer Packaged Goods Practice. He spearheads our global fitness and wellness work, serving key clients across North America, Europe, Asia, and South America. Eric also serves global food companies and clients across retail and consumer categories, advising them on issues such as strategy, branding, managing revenue growth, pricing, and implementing large-scale transformations.

Eric has extensive experience leveraging consumer insights and advanced analytics to help companies develop successful strategies, brands, and value propositions. He has done so with clients spanning many consumer sectors—including fitness and wellness, food, alcoholic beverages, travel, apparel, retail, home goods, and toys.

Eric is passionate about improving sustainability and instilling a sense of purpose in the world of business and politics, and he makes this a priority in his client work. He is also involved in the community, serving as a board member and advising and supporting different charities and non-governmental organizations.

Published work

Taking the pulse of the US consumer,” McKinsey & Company, May 2022

How US consumers are feeling, shopping, and spending—and what it means for companies,” McKinsey & Company, May 2022

Wellness in 2030,” McKinsey & Company, July 2021

The business of fitness: Building the Tone House brand,” McKinsey & Company, July 2021

Sweating for the fitness consumer,” McKinsey & Company, June 2021

Past experience

Business development manager


Concordia University
BComm, international business