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Becca Coggins

Senior PartnerChicago

Advises retail and hospitality clients on transforming their performance, health, and capabilities

Becca leads McKinsey’s work in recovery and transformation service in North America and is a long-time leader in the firm’s global Retail Practice. She has extensive experience in driving performance transformation across a range of retailers and hospitality companies.

Becca has also been instrumental in growing the McKinsey Design Practice, which puts design at the heart of clients’ business and growth strategies.

Examples of her recent client work include the following:

  • revamping the pricing and promotion strategies and capabilities for a $20 billion apparel company
  • driving a leading North American retailer’s $500 million personalization program, including a retooled strategy and technology and operating models
  • designing and driving a more than $600 million productivity program for a leading consumer-electronics retailer
  • designing and implementing a new end-to-end digital strategy for a leading home retailer
  • driving a more than $250 million cost-out program to reinvest in growth for a branded manufacturer
  • developing and implementing a leading value retailer’s new five-year growth strategy, including rebuilding the supply chain, designing new formats, and reinventing the customer experience

Published work

Navigating inflation in retail: Six actions for retailers,” McKinsey & Company, June 2022

The state of grocery in North America,” McKinsey & Company, May 2022

The great consumer shift: Ten charts that show how US shopping behavior is changing,” McKinsey & Company, August 2020

The next normal in retail: Charting a path forward,” McKinsey & Company, July 2020

Past Experience

Leo Burnett Worldwide
Corporate strategist and business development


Harvard Business School, Harvard University

University of Michigan
BS, political science