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Becca Coggins

Senior PartnerChicago

Leads McKinsey’s global Retail Practice, where she advises retail and hospitality clients on transforming performance, health, and capabilities

Becca is a senior partner based in McKinsey’s Chicago office where she leads the firm’s global Retail Practice. Becca has extensive experience in driving performance transformations, including strategy, pricing and promotions, assortment, multichannel experience, and operations.

She has worked with a range of retailers, brands, media, and hospitality companies, and she previously led the firm’s work in recovery and transformation and was one of the early leaders of the McKinsey Design Practice.

Examples of her recent client work include the following:

  • revamping the pricing and promotion strategies and capabilities for a multibillion-dollar apparel company
  • driving a leading North American retailer’s $500 million personalization program, including a retooled strategy and technology and operating models
  • designing and driving $600 million productivity program for a leading consumer-electronics retailer
  • designing and implementing a new end-to-end digital strategy for a leading home retailer
  • driving a more than $250 million cost-out program to reinvest in growth for a branded manufacturer
  • developing and implementing a leading value retailer’s new five-year growth strategy, including rebuilding the supply chain, designing new formats, and reinventing the customer experience

Published work

An update on US consumer sentiment: Are consumers on the cusp of a shift?,” McKinsey & Company, May 2024

How to do a ‘retail reset’: Priorities for retail leaders,” McKinsey & Company, October 2023

Retail reset: A new playbook for retail leaders,” McKinsey & Company, July 2023

Navigating inflation in retail: Six actions for retailers,” McKinsey & Company, June 2022

The state of grocery in North America,” McKinsey & Company, May 2022

The great consumer shift: Ten charts that show how US shopping behavior is changing,” McKinsey & Company, August 2020

The next normal in retail: Charting a path forward,” McKinsey & Company, July 2020

Past Experience

Leo Burnett Worldwide
Corporate strategist and business development


Harvard Business School, Harvard University

University of Michigan
BS, political science