Back to

Becca Coggins

Senior Partner, Chicago
Advises retailers across channels on strategy and merchandising and brings deep expertise on format innovation, assortment optimization, and vendor management

About Becca

Becca is a leader in the North American Retail Practice, where she oversees retail-merchandising work and knowledge development. She has extensive experience serving retailers on strategy and merchandising topics, including pricing and promotions, assortment optimization, personalization, and format renewal. She is also a leader of McKinsey Design, where she helps oversee our efforts to put design at the heart of our clients’ business and growth strategies.

Examples of her recent work include helping a department store reset its pricing and promotion strategy and tactics, helping a top-ten retailer transform from mass promotions to personalized offers and communication, and developing a new end-to-end approach to vendor management for another leading global player.

Becca is at the forefront of developing our merchandising capabilities, including a suite of big data tools and software to help retailers embed deeper insights and consumer intelligence into their merchandising decisions.

Becca remains a die-hard supporter of the Maize and Blue from her years at the University of Michigan, and, as a native of Lawrence, Kansas, she is a longtime fan of Jayhawks basketball.

Education

Harvard Business School
MBA

University of Michigan
BS, political science