Anja is the leader of strategy and operations for McKinsey’s Consumer Packaged Goods and Retail Practices globally. She manages our internal strategy for these industries, leading operations, client-service optimization, knowledge creation, people development, and external communications.

Working closely with the firm and consumer network to ensure optimal client service, Anja coordinates more than 3000 consultants and oversees more than 100 deep-content experts. Amongst a wider range of topics, Anja focuses on the sector’s central client-service strategy and client development, external communications, and talent management. She also serves as risk adviser and is the senior content manager for McKinsey’s journal, Perspectives on retail and consumer goods.

Anja has extensive knowledge of the European retail landscape, especially grocery retailing—German retail, in particular—and store formats. She has worked on a wide variety of commercial projects, including pricing and promotions. In her former role as a consumer knowledge expert, Anja’s client service included store networks and assortment optimization.

Before joining McKinsey, Anja’s work focused on hotel and rental-car collaboration, and she received her doctorate degree in marketing and consumer behavior.