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Dymfke Kuijpers

Senior PartnerSingapore

Leads McKinsey’s retail and consumer work in Asia and retail globally

Dymfke is a senior partner at McKinsey. For more than 20 years, she has focused on helping leading retailers and consumer tech companies shape and implement for profitable growth through M&A, organic growth, and tech enablement across Europe, the United States, and Asia. She has deep expertise in driving tech-enabled growth transformations and has a passion for providing the world with better quality food and products at greater value across channels by constantly innovating the consumer experience.

Dymfke leads McKinsey’s retail and consumer sector in Asia, and the firm's retail work globally. She currently coleads consumer tech work in Asia, a cross-sector, cross-functional effort to serve Asian ecosystem companies and shapers.

Dymfke is also member of the McKinsey Global Institute (MGI) council, which advises on MGI research on global economic, business, and technology trends.

In addition to active support of initiatives to get more women on the boards of Dutch companies, Dymfke contributes to Women Matter, McKinsey’s global research program regarding women’s representation in business, and also assists two not-for-profit organizations.

When not at work, Dymfke is a keen outdoor runner and mountaineer.

Published work

Grocery retail in Asia: Thriving in changing consumption patterns,” McKinsey & Company, December 2023

‘Zero consumers’: What they want and why it matters,” McKinsey & Company, October 2023

The state of grocery in North America 2023,” McKinsey & Company, September 2023

Vietnamese consumers are coming of age in 2023: How businesses can stay ahead,” McKinsey & Company, May 2023

Crafting an omnichannel value proposition for the e-grocery revolution,” McKinsey & Company, December 2022

The state of grocery in Southeast Asia,” McKinsey & Company, December 2022

The state of grocery retail around the world,” McKinsey & Company, October 2022

Catering to Asian consumers,” McKinsey & Company, June 2022

Disruption and uncertainty: The state of grocery 2022—China,” McKinsey & Company, December 2021

How Chinese consumers are changing shopping habits in response to COVID-19,” McKinsey & Company, May 2020

Reimagining food retail in Asia after COVID-19,” McKinsey & Company, April 2020

What food retailers should do during the coronavirus crisis,” McKinsey & Company, March 2020

Defending Southeast Asian consumer-company value in a digital age,” McKinsey & Company, December 2019

How companies can seize opportunity in Vietnam’s growing retail market,” McKinsey & Company, October 2019

What Chinese consumers want from fresh-food retailers,” McKinsey & Company, April 2019

Reviving grocery retail: Six imperatives,” McKinsey & Company, November 2018

How grocers can outperform in Vietnam: Standing tall in a crowded market,” McKinsey & Company, March 2018

Is your company a value creator or a value destroyer?,” McKinsey & Company, September 2015

Perspectives on retail and consumer goods” (PDF–3.8 MB), McKinsey & Company, Number 1, Spring 2013

Women matter 2012: Making the breakthrough,” McKinsey & Company, March 2012