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Dymfke Kuijpers

Senior Partner, Singapore
Helps consumer goods and retail companies shape and implement strategies for profitable growth. Actively supports women’s initiatives.

About Dymfke

Dymfke is a partner in our Singapore office. She leads our Consumer Strategy work in Europe, the Middle East, and Africa, and she supports leading fast-moving consumer goods (FMCG) and food and non-food retail companies in shaping and implementing strategies for profitable growth both through M&A and organic growth.

Dymfke actively supports initiatives to get more women onto the Boards of Dutch companies, and contributes to Women Matter, McKinsey’s global research program into women’s representation in business. She also assists two non-profit organisations.

A mother of five children, she is a keen outdoor runner and mountaineer. Her proudest moment was running a 7.5km race for charity with her 7-year old son.

Published work

What Chinese consumers want from fresh-food retailers,” McKinsey & Company, April 2019

Reviving grocery retail: Six imperatives,” McKinsey & Company, November 2018

How grocers can outperform in Vietnam: Standing tall in a crowded market,” McKinsey & Company, March 2018

Is your company a value creator or a value destroyer?,” McKinsey & Company, September 2015

Perspectives on retail and consumer goods” (PDF–3.8 MB), McKinsey & Company, Number 1, Spring 2013

“Women matter 2012: Making the breakthrough” (PDF–478 KB), McKinsey & Company, March 2012


Groningen University
Master's, economics; Masters, law