Retail Insights

Featured publications


McKinsey on Consumer and Retail Podcast: Insights from experts on business and management

McKinsey experts discuss the latest trends and the most pressing challenges for leaders in the retail and consumer-goods industries.... Hear about the immediate and longer-term moves that matter most for business success. Topics covered include strategy, technology, marketing, operations, and organization.

Navigating the headwinds: The State of Grocery Retail 2022: Europe

– Retailers must be prepared to take bold actions and keep investing in key areas such as online, new profit pools, analytics, sustainability,... and people.

Featured Insights


How the apparel industry can ADAPT to inflation

– High inflation is a challenge, but ADAPTing an agile pricing strategy can help retailers and brands control costs, protect margins,... and retain customer loyalty.

2022 China Retail Digitalization Whitepaper: The next frontier of digital transformation in China’s retail industry

Despite significant investment in omnichannel expansion, retailers in China are struggling to... convert this into improved financial performance.

Transforming the EU retail and wholesale sector

– To capitalize on change, companies must invest in sustainability, digitalization, and skills and talent.

The state of grocery retail around the world

– A survey of more than 30,000 consumers and 100 grocery CEOs reveals the challenges—and opportunities—that grocery... retailers face today.

How Europe’s CPG leaders can navigate inflation

– With inflation persisting, consumer-packaged-goods manufacturers can’t rely on the strategies that got them through the... past two years. It’s time for a reset.

Customer experience in Romania

– The latest Customer Experience Survey confirms that Romanian companies are still not differentiating from the perspective of experience... offered to their customers. But are leaders emerging?

Reducing food loss: What grocery retailers and manufacturers can do

– An estimated $600 billion worth of food is lost during or just after harvest. Can manufacturers and grocers do anything about... it? Definitely—and it will be good for business, people, and the planet.

How retailers can attract and retain frontline talent amid the Great Attrition

– Almost half of US frontline retail employees and two-thirds of frontline managers say they are thinking about leaving their jobs... in the next few months. What’s a retailer to do?

Decarbonizing grocery

– Here’s how the grocery sector can protect the planet and position itself for green growth.

The beauty battleground: The sprint to win on services

– Beauty companies looking to capitalize on fast-evolving trends should act on the growing convergence of brands that offer beauty... products and brands that offer services.

Black beauty brands and consumers: Where do we go from here?

– Inequity is rife in the beauty industry, says a new McKinsey report. Ulta Beauty CEO Dave Kimbell and two of the report’s... authors discuss how to better support Black brands and serve Black consumers.

Scaling textile recycling in Europe—turning waste into value

– Fiber-to-fiber recycling at scale could be achieved by 2030, creating a new and sustainable circular industry in Europe.

E-commerce: At the center of profitable growth in consumer goods

– Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the... evolving needs of consumers and customers.

How current global trends are disrupting the fashion industry

– Fashion suppliers and brands, like other companies, are facing significant economic and geopolitical challenges. Here’s... what they can do to adapt and thrive.

Are personalized vitamins the future of wellness?

– Two fast-growing vitamin companies, HUM Nutrition and Vous Vitamin, are betting on personalization. Listen to their CEOs discuss... the biggest trends in consumer health and wellness.

The tech transformation imperative in retail

– Organizations face an urgent need to overhaul their tech architecture and operating model to keep pace with the changing landscape.... Five concrete actions can accelerate the transformation journey.

The state of grocery retail

– As part of McKinsey’s ongoing coverage of the grocery industry, it publishes a range of reports and content on the factors... and developments shaping the grocery landscape. Our in-depth research and analysis of specific regions features deep dives into trending topics as well as interviews with leading executives.

How US consumers are feeling, shopping, and spending—and what it means for companies

– The latest Consumer Pulse survey shows that, across America, people have simultaneously embraced new behaviors and reverted to... old ones. What will they do next?

Building resilience amid economic uncertainty

Join senior partners Ida Kristensen and Maria Martinez to discuss the concrete changes leaders can make now to not just survive the current inflationary environment, but thrive. Register to learn the actions executives take to strengthen their resilience and achieve next-level performance, now and into the future..

Related Collection


Generation Z

Understanding Gen Z can help retailers, marketers, and leaders seeking to build and maintain sustainable businesses that meet next-generation needs. Explore a special collection to gain insight on Generation Z, and what its rise means for work and society.

Want to learn more about how we help clients in Retail?

More insights


The changing face of grocery demand

– Consumers are increasingly seeking value, healthier products, and convenience. Retailers must be prepared to keep pace with these... evolving preferences.

Hitting the mark: Why markdowns matter more than ever

– Many US retailers are reducing prices to clear excess inventory. Smart markdown strategies will make a huge difference to their... bottom lines.

The State of Fashion 2023: Holding onto growth as global clouds gather

– In 2023, the global fashion industry will need to weather inflation while finding opportunities in shifting consumer patterns,... channel and digital marketing strategies, and manufacturing approaches.

Great service—but who’s paying?

– Consumer goods players are meeting rising service expectations, but they must do more to recover the costs involved.

How US consumer behavior is changing: Insights for CPG companies

– With inflation at record highs and consumer sentiment at record lows, consumer-packaged-goods companies need to sharpen their... brands’ value propositions and invest in innovation.

US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic

– Despite continued economic uncertainty, US shoppers are looking forward to spending for the holidays. Retailers that offer good... value will come out on top.

Japanese luxury shoppers are embracing omnichannel

– Our latest research shows that luxury shoppers in Japan are using online channels while also holding fast to the in-store experience.... How can brands thread the needle?

Social commerce: The future of how consumers interact with brands

– Browsing and shopping directly on social media platforms is a core feature of e-commerce in China. Now, this dynamic new way of... buying is poised for rapid growth in the United States.

The big break: How retailers can break habits to support diverse-owned businesses

– Our recent consumer survey found two important facts about American consumers. And retailers should take note.

How consumer-packaged-goods companies can drive resilient growth

– Consumer behavior keeps shifting, the economy is weakening, and inflation remains high. Yet consumer-packaged-goods companies... have the opportunity to thrive amid uncertainty.

Hungry and confused: The winding road to conscious eating

– Half of consumers call healthy eating a top priority; one-third say sustainable eating is too. But to satisfy consumers’... commitment to eating more healthily, food producers and retailers need to get innovative.
Sorry, we couldn't find any results. Try removing some filters.

Connect with our Retail Practice