Retail Insights

Featured publications


Retail speaks: Seven imperatives for the industry

– After a year like no other, the US retail industry faces a still-uncertain future. Our latest research highlights seven imperatives... that will position retailers for success—regardless of what is next.

The path forward for European grocery retailers

– COVID-19 changed the market in unprecedented ways in the past months. Now evolving consumer demands also require grocery retailers... to adopt new strategies to increase performance and pursue growth.

Featured Insights


The Next Normal – The future of shopping: Technology everywhere

The COVID-19 pandemic has reset the retail game board. The most successful retailers will be those that connect with consumers in new ways by leaning in on their digital, omnichannel, and in-store technology ambitions. In this edition, The Next Normal explores the coming decade in shopper experience and retail technology.

Wellness worldwide: Consumer insights from four countries

– Four McKinsey leaders discuss highlights from our recent global survey on consumers’ behaviors and attitudes toward wellness.

The postpandemic state of fashion

– A transformative year in the technology, trends, and tastes in fashion.

Keeping McDonald’s ‘relevant’: An interview with CEO Chris Kempczinski

– Soon after Chris Kempczinski became CEO, the COVID-19 pandemic hit, and the restaurant chain suffered the worst quarter in its... history. But under his leadership, recovery—and growth—are once again on the horizon.

Looking ahead in US consumer health: An interview with Scott Melville

– Self-care, digital health, and e-commerce will all play a central role in shaping the future of wellness, says the CEO of the... Consumer Healthcare Products Association.

Five charts that set the tone as New York Fashion Week 2021 kicks off

– As New York Fashion Week kicks off a new season of fashion weeks around the globe, these are the five themes to watch.

Less is the new more: The state of fashion in 2021

– In this interview, McKinsey senior partner Achim Berg discusses how consumers in 2021 want fewer things and more clarity—and... why digital is the future of retail.

Sporting goods 2021: The next normal for an industry in flux

– Eight trends are shaping the sporting goods industry in 2021. To win in the next normal, players must adapt to a shifting landscape.

The diversity imperative in retail

– Consumers are expecting more from brands than ever before, and the cost is high for retailers that don’t take action on... racial equity, diversity, and inclusion.

The Next Normal

Emerging stronger from the coronavirus pandemic

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Rapid revenue recovery after the crisis: Strategies for success

– The COVID-19 pandemic has upended norms about retail, brand loyalty, and consumer behavior. That’s creating both a massive... challenge and a rare opportunity for bold players to accelerate growth.

Hospitality and COVID-19: How long until ‘no vacancy’ for US hotels?

– New research indicates an extended and variable return for one of the hardest-hit industries

Retail Reimagined

We have jumped ten years forward in digital penetration in 90 days’ time. It’s time to rethink both digital and in-store... experience.

Future of retail operations: Winning in a digital era

– This compendium explores the breadth of change and risk throughout the modern retail industry.

Omnichannel shopping in 2030

– Four McKinsey leaders envision the future of retail.

Tiger of Sweden’s CEO on the future of shopping

– In 2030, the shopping experience will be highly personalized, yet still have unexpected elements, says Linda Dauriz.

Retailers as ‘experience designers’: Brian Solis on shopping in 2030

– In the future, the most successful retailers will employ experts in video-game design and spatial computing, predicts’s... global innovation evangelist.

What’s next for Bangladesh’s garment industry, after a decade of growth?

– Pandemic pressure and shifts in global markets have brought stiff challenges to the garment industry in Bangladesh. The sector... will need to innovate, upgrade, and diversify, investing in flexibility, sustainability, worker welfare, and infrastructure.

Fit for the postpandemic future: Unilever’s Leena Nair on reinventing how we work

– As chief human resources officer, responsible for 150,000 Unilever employees, Leena Nair prepares for the future of work by focusing... on both the care of people and the competitiveness of the business.

High growth, low profit: The e-commerce dilemma for CPG companies

– Online sales of consumer packaged goods have soared during the pandemic. But for many CPG manufacturers, e-commerce means thinner... margins. Here’s how to change that.
Report - McKinsey Global Institute

The consumer demand recovery and lasting effects of COVID-19

– The pandemic led to an unprecedented consumption shock across countries that upended long-standing consumer habits. But what happens... once the pandemic is over?
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