Increasing sales for a global apparel brand on a U.S. online marketplace

A global apparel brand had a presence on a U.S. online retailer’s marketplace, but it was lagging in market share. We worked with the client to set a holistic strategy, including establishing a sustainable marketplace business and an integrated agile operating model that focused on growth.

  • conducted a four-week rapid diagnostic to analyze and benchmark performance against competitors and estimate the size of the opportunity
  • defined strategic growth actions across key levers: assortment, content, merchandising, marketing, and promotions
  • launched agile growth pod to rapidly implement test-and-learn across identified opportunities
  • built measurement tools and capabilities to track results and scale winning tactics


Identified a path to double marketplace business in 18 months:


of incremental sales uplift proven through winning tests



launched in three months


reduction in time

to launch for e-commerce initiatives

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