How we help clients
Digital marketing and customer value management
Customer-centric design and user experience
Tech and analytics capability building
Talent attraction, retention, and training
Fulfillment and operations
Global leader of McKinsey’s NeXT Commerce initiative; draws on over 25 years of operational and leadership experience to help...
Senior PartnerBay Area
Helps companies with substantial online operations find Internet-based consumer insights, manage the customer life cycle, and...
Kevin Wei Wang
Senior PartnerHong Kong
Leader of our NeXT Commerce global initiative and McKinsey Digital in Asia; advises consumer-facing companies as well as platform...
Candace Lun Plotkin
Creates strategic-improvement programs in commercial functions for organizations ranging from industrial and advanced industries...
PartnerBay Area - San Francisco
Leader in McKinsey’s Growth, Marketing & Sales Practice who collaborates with industry-leading companies to drive top-line growth;...
Advises major global logistics and rail companies on operations and strategies
Dr. Karolina Sauer-Sidor
Advises telecommunications and technology companies on strategy, growth, go-to-market, digital, and transformation to help them...
Drives digital and omnichannel transformations across consumer-facing industries in China.
Helps retailers and consumer-facing industries digitize their cores and build winning omnichannel businesses
Leads McKinsey’s NeXT Commerce global initiative for consumer-facing sectors and the Growth, Marketing & Sales Practice...
Supports consumer-facing clients across digital, innovation, and M&A to drive sustainable and inclusive growth
Article - McKinsey Quarterly