Driving sustainable and profitable growth through next-generation e-commerce

Owning the next era of growth requires going beyond traditional e-commerce and online sales. It requires creating a personalized experience that’s tailored, yet consistent across all channels—all backed by flexible technology and an operating model that places digitally driven commerce at the center of business. We call this NeXT Commerce.

NeXT Commerce enhances the speed, precision, and flexibility needed to achieve profitable and sustainable growth, faster. Our team brings expertise across go-to-market models – including B2B, B2C, B2B2C, and D2C – powering omnichannel, social, live, and metaverse commerce. Together, we expand existing and build new businesses, driving stronger customer engagement today and innovating for what’s next.

How we help clients

E-commerce strategy

Powered by advanced analytics and machine learning, we deliver a 360-degree customer and end-consumer view. We then set a strategy to unlock new opportunities for profitable and sustainable growth and a roadmap to capture meaningful business value fast.

Digital marketing and customer value management

We build a full-funnel marketing approach to customer acquisition and loyalty programs, including on-platform marketing, social engagement, community building, and paid media optimization.

Customer-centric design and user experience

Using in-depth B2B and consumer insights, we map out customer journeys and segments that allow organizations to create a superior personalized customer journey with seamless transition across online and offline channels.

Tech and analytics capability building

We co-create the capabilities and new built-for-purpose operating models in support of next-generation ecosystem of platforms, retailers, and partnerships.

Talent attraction, retention, and training

Our experts work with clients to identify and develop the talents and capabilities needed to support NeXT Commerce businesses. We embed the expertise needed to stand up minimum viable products faster and ensure a seamless transition.

Fulfillment and operations

We help companies fulfill customer needs quickly, accurately, and efficiently, creating an end-to-end logistics approach across the omnichannel operations value chain, including operations management systems, warehouse management systems, and transportation management systems.

Featured capabilities

Customer Insights

Customer Insights solutions deliver key insights on consumer behavior, brand perception, and innovation opportunities that enable companies to drive revenue growth, create optimal portfolio strategies and implement an agile consumer-centered marketing mix


An end-to-end approach and toolkit to personalization and customer value management.

Leap by McKinsey

We help ambitious organizations leap forward by building thriving businesses from scratch.

NeXT Commerce Operations

As more of our consumption shifts online, eCommerce has become the topic of the decade for businesses across geographies and industries. On this page, McKinsey’s cross-industry, cross-function insights provide an end-to-end guide to eCommerce logistics, from webstore to the last mile.

NeXT Commerce Tech

A modern, flexible capability to unlock the business value of design, enable cross-functional agility, and empower in-house digital talent

NeXT Commerce Diagnostics

A suite of diagnostics to quickly assess e-commerce activities and capabilities across industries. We deliver tangible recommendations based on competitor benchmarking and key performance indicators, from strategy, to marketing and personalization, supply chain and backbone technical infrastructure.

Featured insights


Resetting the e-commerce model to achieve profitable growth in Europe

– Winning EU consumer goods players are reprioritizing channels and markets to drive online sales, shifting to an online-first playbook, and investing in tech and specialist talent.

E-commerce: At the center of profitable growth in consumer goods

– Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the... evolving needs of consumers and customers.
Article - McKinsey Quarterly

Marketing in the metaverse: An opportunity for innovation and experimentation

– Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.
Article - B2B Pulse—Global Edition

The new B2B growth equation

– Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them.

The six must-haves to achieve breakthrough growth in e-commerce D2C

– With e-commerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly... scale their D2C business?

Connect with the NeXT Commerce team