NeXT Commerce

How we help clients

E-commerce strategy
Digital marketing and customer value management
Customer-centric design and user experience
Tech and analytics capability building
Talent attraction, retention, and training
Fulfillment and operations

Featured capabilities

Periscope Customer Insights
Customer Insights
blue wavy lines illustration
Leap by McKinsey
McKinsey Center for eCommerce
NeXT Commerce Operations
NeXT Commerce Tech
NeXT Commerce Tech
NeXT Commerce Diagnostics
NeXT Commerce Diagnostics


Arun Arora
Senior PartnerParis
Global leader of McKinsey’s NeXT Commerce initiative; draws on over 25 years of operational and leadership experience to help...
Stephan Zimmermann
Senior PartnerBay Area
Helps companies with substantial online operations find Internet-based consumer insights, manage the customer life cycle, and...
Kevin Wei Wang
Senior PartnerHong Kong
Leader of our NeXT Commerce global initiative and McKinsey Digital in Asia; advises consumer-facing companies as well as platform...
Candace Lun Plotkin
Creates strategic-improvement programs in commercial functions for organizations ranging from industrial and advanced industries...
Dianne Esber
PartnerBay Area - San Francisco
Leader in McKinsey’s Growth, Marketing & Sales Practice who collaborates with industry-leading companies to drive top-line growth;...
Florian Neuhaus
Advises major global logistics and rail companies on operations and strategies
Dr. Karolina Sauer-Sidor
Advises telecommunications and technology companies on strategy, growth, go-to-market, digital, and transformation to help them...
Lambert Bu
Senior PartnerShenzhen
Drives digital and omnichannel transformations across consumer-facing industries in China.
Markus Schmid
Helps retailers and consumer-facing industries digitize their cores and build winning omnichannel businesses
Roberto Longo
Leads McKinsey’s NeXT Commerce global initiative for consumer-facing sectors and the Growth, Marketing & Sales Practice...
Daniel Glaser
Supports consumer-facing clients across digital, innovation, and M&A to drive sustainable and inclusive growth

Featured insights

Abstract speed motion in train tunnel - stock photo

Becoming indispensable: Moving past e-commerce to NeXT commerce

Woman taking selfie with light prop
Social commerce: The future of how consumers interact with brands
Woman online shopping on smart phone fashion clothes at home
Resetting the e-commerce model to achieve profitable growth in Europe
Smiling woman doing online shopping on laptop at home
E-commerce: At the center of profitable growth in consumer goods
Article - McKinsey Quarterly
Marketing in the metaverse: An opportunity for innovation and experimentation

Connect with the NeXT Commerce team