Markus leads the firm’s omnichannel retail domain in Europe, the Middle East, and Africa (EMEA) and acts as coleader of McKinsey’s global e-commerce initiative.
He serves leading retail companies in EMEA across various verticals including food, consumer electronics, furniture, and apparel, as well as a number of major international companies in both consumer goods and consumer-facing industries.
Markus specializes in digitizing the go-to-market models of retailers and players in other consumer-facing industries with a particularly deep expertise in retail, where he supported a broad range of incumbents in boosting their online presence and managing their transformation toward winning omnichannel models.
Some of his recent client work includes the following:
- helping a leading European food company build their e-grocery business from scratch and go live in just 15 months
- assisting a leading hardgoods retailer in growing its online sales by a factor of five in 18 months
Markus has authored many articles and acts as senior content manager of McKinsey’s retail and consumer-goods journal, Akzente.
PUBLISHED WORK
“Omnichannel: It’s time for the online tail to wag the retail dog” McKinsey & Company, December 2021
“The end of IT in retail?” McKinsey & Company, February 2020
“Getting to know urban elderly consumers,” McKinsey & Company, November 2016
“Western Europe’s consumer-goods industry in 2030,” McKinsey & Company, October 2016
EDUCATION
Leibniz University Hannover
PhD