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Daniel Glaser


Supports consumer-facing clients across digital, innovation, and M&A to drive sustainable and inclusive growth

Daniel is a partner in our Munich office and coleads McKinsey’s digital growth efforts for the firm’s Telecommunication, Media & Technology Practice in Europe. He works with a wide range of consumer-facing clients to develop digital growth, innovation, and M&A strategies. He is deeply involved in turning new e-commerce innovations, such as social and live commerce, into profitable commercial capabilities.

Some of his recent client work includes the following:

  • helping numerous clients enhance digital marketing and sales capabilities to scale the impact of digital channels
  • developing digital growth strategies for multiple clients to support successful moves into adjacent sectors
  • guiding and shaping venture-style entry and exit preparations, including IPOs, as well as joint-venture partnerships
  • shaping multiple digital transformations to deliver on clients’ growth ambitions

Published work

Ready for prime time? The state of live commerce,” McKinsey & Company, July 2023

Becoming indispensable: Moving past e-commerce to NeXT commerce,” McKinsey & Company, November 2022

Social commerce: The future of how consumers interact with brands,” McKinsey & Company, October 2022

Can companies build on their digital surge?,” McKinsey & Company, August 2021

It’s showtime! How live commerce is transforming the shopping experience,” McKinsey & Company, July 2021


Otto von Guericke University Magdeburg
MS, international management, marketing

Western University
Nondegree, business

Xiamen University
Nondegree, business administration