Technology, Media & Telecommuni­cations

Navigating rapidly changing markets to promote innovation, capture new opportunities, and create value

Technology, media, and telecommunications companies are at the heart of the digital economy—building the infrastructure and devices that connect people, businesses, and countries. Companies across these industries generate more economic profit than any other sector of the global economy, yet they are not shielded from the disruptions that they themselves create.
We help technology, media, and telecommunications leaders accelerate sustainable and inclusive growth in this rapidly developing market—to build internal capabilities, integrate digital and analytics tools into their organizations, and transform the ways in which they work to improve their business in substantial, sustainable ways.

Featured event


Join us at MWC 2023

MWC is all about connection and bringing together the people and businesses who shape our world.

How we help clients

Consumer Technology & Media

Powering consumer growth and disruption

Telecommunications Operators

Integrating new tools and technologies to improve business outcomes

Enterprise Software

Accelerating growth amid a shifting industry landscape

Digital IT Services

Driving growth and competitiveness in the digital era

Technology Infrastructure

Attaining growth amid unprecedented disruption

Start-ups & Venture Capital

Accelerating the next generation of innovators

McKinsey Center for Advanced Connectivity

The McKinsey Center for Advanced Connectivity helps organizations leverage the world’s new digital backbone – including 5G, fiber, cable, Wi-Fi, and short-range technologies – to innovate, boost productivity, and capture the opportunity of a more connected world.


of top 50 global telecom operators served


of the top 10 technology providers served


of the top 12 media & entertainment conglomerates served


fast-growth startups served

Impact stories

Conducting an agile IT transformation

A successful, end-to-end IT transformation simplified the customer experience, reduced the time to market, and improved efficiency.

Validating 5G strategy through data analysis

By analyzing diverse data sets, we helped create an integrated commercial and technical 5G strategy, revealing new opportunities to capture value.

Simplifying the customer journey

By simplifying, improving, and innovating digital services, we helped a mobile operator create a compelling customer experience that increased digital sales by 300 percent.

Shifting software services to cloud and building new capabilities

Learn how a global software company transitioned to the cloud, reskilled 40 percent of its workforce and reduced its cost base by 10 percent after two years.


Software Product Management & Development

We help companies build or advance their product-management and R&D functions, using advanced analytics, maturity-assessment tools, and proprietary learning offerings.

Storytelling Analytics

Using big data and artificial intelligence to inform decision making across content value chains

Featured Insights


Connected world: An evolution in connectivity beyond the 5G revolution

– Connectivity is undergoing evolutionary change in most parts of the world—and, in select areas, a genuine leap into the frontier.

The next software disruption: How vendors must adapt to a new era

– Over the turbulent past decade, many legacy software players proved to be remarkably resilient. Now they must adopt a new strategic... playbook to weather the different challenges ahead.

Coronavirus and technology supply chains: How to restart and rebuild

– As COVID-19-related restrictions begin to lift in Asia, how can organizations resolve supply-chain issues at pace?

The Netflix of gaming? Why subscription video-game services face an uphill battle

– Many tech giants are betting that the subscription model will become dominant in video games. Yet the things that make gaming... such an entertainment dynamo are problematic for these types of services.

Building a digital New York Times: CEO Mark Thompson

– Thompson looks back on an eight-year tenure that has transformed a 170-year-old news brand into a global, digital-subscription-first... powerhouse—and at what lies ahead for its new leadership.

Related Practices


Changing trajectories through holistic interventions in performance, capabilities, and health

People & Organizational Performance

We work shoulder-to-shoulder with our clients to ensure their organizations are capable of achieving the transformation they want... and sustaining it for years to come.

New at McKinsey blog

Blog Post

SXSW Interactive 2019: The big ideas that got us talking

– Flying cars, disruptive products and winning design are a few of the topics McKinsey experts shared at 2019 SXSW Interactive.
Blog Post

What we heard at MWC Barcelona 2019

– As we wrap up our third year at MWC, we caught up with three of our attendees to get their takeaways.

Featured experts

Wajih Abou-Zahr
Senior Partner, Dubai
Brings deep experience in telecommunications, helping leading companies win market share, drive top-line growth, and transform...
Venkat Atluri
Senior Partner, Chicago
Leads McKinsey’s technology and telecommunications work globally. Delivers large-scale performance improvement through technology,...
Kim Baroudy
Senior Partner, Copenhagen
Serves clients in the telecommunications, technology, private-equity, and financial-technology sectors—including financial...
Adam Bird
Senior Partner, Munich
Leads McKinsey’s work in consumer tech and media globally; brings deep expertise in advising clients in media, consumer technology,...
Marina Cigarini
Senior Partner, Mexico City
As managing partner of McKinsey’s Mexico office, draws on deep expertise in digital, advanced analytics, and marketing and sales...
Laura Corb
Senior Partner, New York
Delivers sustainable growth transformations for leading companies with particular focus on technology, media, and telecommunications
Tarek Elmasry
Senior Partner, Bay Area
Coleads McKinsey’s global Technology, Media, & Telecommunications Practice; counsels CEOs, senior executives, and government leaders...
Chandra Gnanasambandam
Senior Partner, Bay Area
Helps high-tech companies transform performance by setting business, product, and go-to-market strategies that create sustainable...
Ferry Grijpink
Partner, Amsterdam
Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.
Pallav Jain
Senior Partner, Atlanta
Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics
Noshir Kaka
Senior Partner, Mumbai
Coleads the global Technology, Media & Telecommunications Practice; founded our Outsourcing and Offshoring Practice.
Vladimir Kulagin
Senior Partner
Leads projects on strategy, marketing, pricing, customer centricity, organizational development, and operational efficiency in...
Eric Kutcher
Chief Financial Officer and Senior Partner, Bay Area
Brings engineering and enterprise technology expertise to help tech and industrial companies achieve their full potential
Philipp Nattermann
Senior Partner, London
Works extensively with telecommunications and media companies on addressing the challenges arising out of market transition to...
Paul Roche
Senior Partner, Bay Area
Leads McKinsey’s global Software Practice, advising online and IT services companies on go-to-market, performance-improvement,...
Liz Hilton Segel
Senior Partner, Chief Client Officer and Managing Partner, Global Industry Practices, New York
Counsels CEOs and aligns with their teams and broader organizations to build new capabilities and new businesses with a focus...
Beltrán Simó
Partner, Bogotá
Brings unparalleled expertise in telecommunications, emerging markets, and digital transformation
Yael Taqqu
Senior Partner and Managing Partner, New York
Advises senior leaders and drives innovation and go-to-market performance for leading companies in the telecommunications, technology,...
Lareina Yee
Senior Partner, Bay Area
Advises technology companies on growth and organization transformation; a leading expert in gender and diversity, she became the...

Connect with our Technology, Media & Telecommunications Practice