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Thomas Meakin

Partner, London
Serves consumer-facing technology and media companies on their most challenging strategic and commercial issues, co-leads our Consumer Tech & Media practice in Europe and helps run QuantumBlack, McKinsey’s advanced analytics firm, as COO

About Thomas

Tom is a partner based in London. He co-leads McKinsey’s Consumer Tech & Media (CTM) practice in Europe and serves clients on various strategic and commercial issues, including growth strategy, digital marketing, and customer life-cycle management.

This specialisation is underpinned by extensive operational experience. Between 2015 and 2017, Tom launched a direct-to-consumer TV business and grew it to more than 1 million customers as COO.

Examples of Tom’s recent client work include the following:

  • Driving radical improvements in churn at a western European telecommunications company through advanced analytics, personalised marketing campaigns, and predictive “next-best-action” modelling
  • Building a new direct-to-consumer over-the-top business in Europe and Asia with aggressive digital-marketing interventions, a new customer life-cycle management capability, and overhaul of the company’s digital product
  • Developing the corporate strategy for a global TV company, including establishing a direct-to-consumer “attacker” brand, defining monetization approaches by market, and building capabilities in product, analytics, and marketing
  • Redefining the growth strategy at a European connected-home company by conducting detailed market and customer research, revising the product portfolio, and translating the new strategy into a business plan and portfolio of strategic initiatives

Besides his client service, Tom leads various knowledge efforts for the firm. He writes extensively on CEO transitions and speaks at high-profile external conferences, including the Web Summit and Mobile World Congress. He is also COO at QuantumBlack, an advanced analytics, machine learning and artificial intelligence Firm acquired by McKinsey in mid-2015. In this role he is responsible for growing QuantumBlack around the world to keep pace with client demands, defining its strategy with McKinsey, and sustaining its performance and health as the company scales.

Outside McKinsey, Tom serves on the board of the Magdalen College Development Trust and was a founding governor at an academy—a high school for 11–16-year-olds—in south London. He is a keen runner who has completed the Marathon des Sables, a 250-kilometre ultramarathon in the Sahara Desert.

Published Work

Winning with AI is a state of mind,” McKinsey & Company, April 2021

Short-term pain for long-term gain: The new CEO’s dilemma,” McKinsey Quarterly, April 2019

Closing the gender gap: A missed opportunity for new CEOs,” McKinsey Quarterly, October 2018

What makes a CEO ‘exceptional’?,” McKinsey & Company, April 2017

How functional leaders become CEOs,” McKinsey & Company, April 2017

A deal-making strategy for new CEOs,” McKinsey & Company, April 2017

How new CEOs can boost their odds of success,” McKinsey & Company, May 2016

Past Experience

freenet TV
Chief operating officer

United States Senate
Legislative assistant to Senator Russel D. Feingold


University of Oxford, Magdalen College
BA, history