Powering consumer growth and disruption
Creators have never been closer to consumers. As the boundaries come down between technology, marketing, media, internet, and commerce, disrupters and incumbents alike are competing for the same consumer attention that is critical for generating revenue from consumer fees, advertising, and commerce spend.
Consumer technology and media companies are resetting consumer expectations and creating disruption across industries. As one of the most diverse and fastest growing sectors globally encompassing video, audio, gaming, publishing, e-commerce, marketplaces, and professional sports, we help leaders to navigate this rapid change and uncover opportunities for growth.
What we do
Accelerate advertising growth
Innovating products, pricing, and capabilities with tech and analytics
Build digital businesses
Launching and scaling direct-to-consumer and commerce-enabled businesses
Empower founders
Translating visions into competitive strategies and operations
Scale disruptive innovators
Building financial and operational discipline
Transform organizations
Changing trajectories through holistic interventions in performance, capabilities, and health
Compete for consumer attention
Winning over consumers and inspiring loyalty
Improve the art and science of storytelling
Guiding content investment through predictive analytics
Featured impact story
Case Study
Flying across the sea, propelled by AI
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To help Emirates Team New Zealand successfully defend their America’s Cup title, we introduced them to a new sailor: a McKinsey-built AI bot.
Examples of our work
Redefining adtech strategy
Doubled valuation and reignited 40 percent year-on-year growth for a mobile ad-tech pioneer through a 3-year partnership to redefine their product and geographic strategy, reallocate tech resources, and reset go-to-market activities to unlock new customers and partners across the global mar-tech and agency ecosystem.
Radical post-merger transformation
Doubled the share price of a large, global media company through a 2-year, post-merger transformation that spanned 1,000 cost and revenue initiatives.
Boosting annual revenue growth
Reignited growth for a global gambling operator by using analytics to understand and rapidly optimize marketing activities and customer journeys, taking stagnant revenue growth to 13 percent over the course of 18 months.
Growing direct-to-consumer businesses
Helped both established and upstart media companies in geographies around the world add millions of customers by scaling new direct-to-consumer businesses supported by advertising, subscription, and transactional revenue. Helped clients build capabilities in design, product development, marketing, and consumer analytics.
Featured experts
Alexis Krivkovich
Senior PartnerBay Area
Coheads the People & Organizational Performance Practice globally and leads the practice in North America. Advises senior executives,...
Featured Capability
Industries Solutions - Tech Tools
Storytelling Analytics
Using big data and artificial intelligence to inform decision making across content value chains
Featured Insights
Article
Gaming’s next growth era: Unlocking the value of attention
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The quality of consumer attention that gaming captures is exceptional. Growth in the next era will depend on publishers, platforms, and partners rethinking how to maximize the value of that attention.
McKinsey Direct
AI’s impact on European online classifieds: Greater threat or catalyst?
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The question is less about whether AI will change how users discover classifieds but rather how incumbent providers can shape...
Report
What AI could mean for film and TV production and the industry’s future
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Industry leaders are questioning how AI could change what content is made and how it is produced. Our research indicates three...
Article
Closing the monetization gap in women’s sports: A $2.5 billion opportunity
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US women’s sports have passed an inflection point and are poised for future growth, but stakeholders will need to overcome...
Report
The ‘attention equation’: Winning the right battles for consumer attention
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The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation”...
Featured voices
Our Asian Voices
In this feature, 72 Asian colleagues at McKinsey raise their voices and share their stories—on what Asian identity means to them, what allies can do to support their communities, and how they are processing this moment.
Our Black Voices
Hearing from members of the McKinsey Black community is not only self-evident in its power but also necessary. Our colleagues share perspectives on their Black experience—in the workplace and beyond.
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