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Article

The AI-centric imperative: Navigating the next software frontier

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With AI-native upstarts redefining speed and scale, software incumbents hoping to remain competitive must fully embrace the new technology to reinvent their value proposition and internal operations.
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Article
Unlocking the value of AI in software development
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Many software teams are seeing some impact from AI, but a select group is experiencing more significant gains by rethinking roles,...
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McKinsey Direct
Grasping the telecommunications infrastructure opportunity
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Towers and fiber networks have delivered strong returns for decades, but even mature technologies can reinvigorate value creation....
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Report
Europe’s deep-tech engine could spur $1 trillion in economic growth
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By investing in deep-tech business building, Europe’s start-up ecosystem could create $1 trillion in enterprise value and...
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Report
The ‘attention equation’: Winning the right battles for consumer attention
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The media industry has focused on the quantity of consumer attention rather than the quality, but use of the “attention equation”...

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Executive Voices

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Podcast
John Stankey talks about leaning into the long term at AT&T
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The CEO and chairman of AT&T unpacks his decision around the company’s repositioning and shares his big-bet plans for its future....
Michael Sugar headshot
Interview
Michael Sugar on the next frontier of brands and content
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The Oscar-winning producer, talent manager, and cofounder of Sugar23 talks about a new model for brands to become full-fledged...
A hand-drawn illustration of John Chambers. The drawing features precise lines and subtle shading, using black and white tones for face and blues for attire.
Podcast
Lead or lag: CEOs must embrace AI at full speed
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Renowned business leader John Chambers says AI disruption is this generation’s internet revolution.
A portrait of Vijay Anand Guntur shows him wearing a gray suit jacket and a white button down shirt, exuding confidence with his gaze. He has well-groomed salt-and-pepper hair and a mustache.
Interview
Future of tech services: Vijay Guntur on unlocking value through AI
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Companies are making big bets on AI. But it’s never just tech. It’s what you unlock with the tech.
Zeynep Inanoglu Ozdemir headshot
Podcast
Zeynep Inanoglu Ozdemir on marketing in product-led growth
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Zeynep Inanoglu Ozdemir, chief marketing officer at Atlassian, discusses the role marketing plays in engaging, nurturing, and...
Tamar Yehoshua headshot
Podcast
Tamar Yehoshua on product leadership in the age of AI
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Tamar Yehoshua, president of product and technology at Glean, discusses how to embrace AI, build features that matter, and lead...

Tech Trends

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Report
McKinsey Technology Trends Outlook 2025
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Which frontier technologies matter most for companies in 2025? Our annual tech trends report highlights the latest technology...
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Report
Europe’s moonshot moment: Fueling its tech ecosystem for scale
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Europe’s tech start-ups and scale-ups are gaining momentum. New research highlights the actions that could turn today’s...
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Survey
The state of AI: How organizations are rewiring to capture value
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Organizations are beginning to create the structures and processes that lead to meaningful value from gen AI. While still in...

New Capabilities

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Article
Upgrading software business models to thrive in the AI era
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AI is transforming software from a tool that enables work into a platform that actively performs and orchestrates work. How should...
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Article
Winning through the turns: How smart companies can thrive amid uncertainty
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New technologies, geopolitical strife, and mounting regulations are impacting nearly all businesses, particularly those in the...
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McKinsey Direct
Opportunities in networking optics: Boosting supply for data centers
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Potential shortfalls in networking optics supply could hinder data center and AI expansion. How can players boost supply and...

New Markets

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Article
Closing the monetization gap in women’s sports: A $2.5 billion opportunity
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US women’s sports have passed an inflection point and are poised for future growth, but stakeholders will need to overcome...
Businessman with megaphone on wall shouting at businessman on wall with gap
Survey
B2B customers have spoken. Will telcos listen?
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Operators have long asked whether they can expand beyond connectivity. Our latest survey of tech and telco B2B decision-makers...
A worker using a tablet computer to operate machinery.
Article
What it takes for industrial companies to unlock software value
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To generate growth from their software investments, industrial companies can adapt their go-to-market playbook.
Futuristic central processor unit. Powerful Quantum CPU on PCB motherboard with data transfers.
Article
Silicon squeeze: AI’s impact on the semiconductor industry
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AI has generated explosive growth in the semiconductor industry, but only the top 5 percent of companies have benefited. How...

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