Our Insights


Hard choices: How Europe’s fastest-growing start-ups become unicorns

– Just one in ten start-ups valued at $100 million grows to $1 billion within four years. Here are five trade-offs they made to get there.

Thinking like a ‘ServCo’: How telcos can drive B2C growth

– Even without legal or structural separation, telcos can accelerate the transformation of their B2C business units by adopting... the mindset of a service company (“ServCo”).

The digital reinvention of enterprise tech go-to-market

– As customers demand both transformational expertise and simplified, self-serve experiences, the traditional enterprise sales playbook... is being disrupted from the top down and bottom up.

Value creation in the metaverse

– With its potential to generate up to $5 trillion in value by 2030, the metaverse is too big for companies to ignore.

The Next Normal – The future of video entertainment: Immersive, gamified, and diverse

– You’re at the movies with friends—but the movie is more like a game with a narrative. You feel like you’re in... the movie because your seat gets hot when there’s a fire on screen. And everyone can see and hear the movie in whatever language they choose. That scenario could represent the next normal in video entertainment, according to McKinsey experts and industry executives.

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Executive Voices


Making product inclusion and equity a core part of tech

– Annie Jean-Baptiste, the head of product inclusion and equity at Google, talks about how and why the tech giant works to incorporate... DE&I and belonging into every aspect of the development process and what others can do to make the same shift.

Telecom collaboration and competition at the edge: GSMA director general Mats Granryd

– The leader of the mobile communications organization talks about the importance of partnerships and federated solutions as the... industry seizes new opportunities like edge computing and tackles challenges like broadening its talent pool.

Quick commerce pushes the limits on grocery delivery

– Just as food delivery is booming, the speed with which groceries can arrive at your door is taking off. Berker Yańüci of Getir,... one of the leading start-ups promising to deliver within just 10 or 15 minutes, talks about the challenges and opportunities in the dynamic sector.

Stacey Sher on the future of movies and streaming

– The veteran film and TV producer shares her perspective on what the technology shifts roiling the entertainment business mean... for both artists and audiences.

Giving developers a leading role in cybersecurity

– Cyber-attacks are happening at such a breakneck pace that protecting against them increasingly starts when developers are first... building software. Snyk has built a thriving business by providing the tools that enable this new approach to succeed at scale.

Box’s Aaron Levie on navigating SaaS’ several stages of growth

– After nearly two decades leading the file-sharing company, its co-founder and CEO talks about how his understanding of value in... enterprise software has evolved.

Tech Trends


Net retention and customer success: Gainsight CEO Nick Mehta on winning at SaaS

– A software leader shares his view of the growing importance of two key factors to creating value in the sector.

Unlocking the value of personalization at scale for operators

– In saturated, competitive telecom markets, harnessing the full potential of analytics-driven customer value management will be... the key driver of future growth. Five elements will be essential to the task.

IoT value set to accelerate through 2030: Where and how to capture it

– New research shows that the Internet of Things offers significant economic value potential, particularly in standardized production... settings, but companies must achieve scale to capture it.

New Capabilities


Tech talent tectonics: Ten new realities for finding, keeping, and developing talent

– Large incumbents can compete successfully for tech talent—but only if they’re ready to completely rethink their entire... HR approach. Tech talent think and act differently.

Repairing the broken rung on the career ladder for women in technical roles

– Women in technical roles are less likely than men to win promotions early in their careers, and many are exiting the field. Companies... can strengthen workforces and boost performance by reversing this trend.

Developer Velocity at work: Key lessons from industry digital leaders

– The experiences of several high-performing software development organizations in banking and retail offer a road map to excellence.

New Markets


How technology is shaping learning in higher education

– New McKinsey research shows that students and faculty are eager to continue using new classroom learning technologies adopted... during the pandemic, but institutions could do more to support the shift.

What’s fueling Pakistan’s emerging start-up ecosystem

– With a massive young, English-speaking population and a fast-growing, tech-savvy middle class, Pakistan has many ingredients for... a thriving start-up ecosystem. So why is it only now starting to live up to its entrepreneurial potential, and where is it headed?

Cloud economics and the six most damaging mistakes to avoid

– The value potential of cloud is enormous, but only for companies that understand—and adapt to—the realities of cloud... economics.

Reversal of fortune: How European software can play to its strengths

– A relative lack of top software companies threatens Europe’s economic competitiveness. To turn that tide, the private sector... has to stop trying to play catch-up and take an altogether new approach.



Author Talks: After founding Grubhub, Mike Evans is still hungry

– Grubhub cofounder Mike Evans shares how he started one of the largest food delivery companies in the world and advises budding... entrepreneurs on finding success.

What is blockchain?

– Blockchain is a secure database shared across a network of participants, where up-to-date information is available to all participants... at the same time.

Life-cycle accounting and cost optimization: How resource cleansheet analysis can help

– Resource cleansheet analysis offers manufacturing companies a unique new way to optimize their cost and carbon footprints in parallel.

Cloud adoption on the rise in Asia: Talent is key to success

– Cloud adoption in Asia is rapidly increasing. What’s driving this move, what opportunities does the cloud offer, and how... do businesses achieve successful transformation?
Article - McKinsey Quarterly

How will the space economy change the world?

– Space is no longer the sole domain of governments and aerospace and defense companies. Businesses that pursue emerging opportunities... now may gain a first-mover advantage.

What is exascale computing?

– Exascale is the next milestone in computing. It’s a higher level of computer performance that will have unprecedented impact... on society and the economy.

Even in the metaverse, women remain locked out of leadership roles

– Five early indicators on women in the metaverse reveal gender inequality—especially in the leadership creating and setting... metaverse standards.

The Titanium Economy: Emerging stronger in the face of disruption

– American industrial technology companies offer lessons on building resilience and adopting a through-cycle mindset in times of... economic uncertainty.

The digital revolution is brewing in the industrials sector

– In the coming years, winning companies will prioritize digital to build business resilience through customer-centric innovation,... talent acquisition and retention, and operational excellence.

Digital twins: Flying high, flexing fast

– Digital design and product development can provide new ways to solve complex problems. Getting implementation right means thoughtfully... translating big ideas into boots on the ground.

Building a world-class Dutch start-up ecosystem

– A strategy to both increase the number of start-ups and facilitate their ability to scale can elevate the Netherlands to a global... leader in the world of entrepreneurship ecosystems.
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