McKinsey Design

Growth by Design

We help clients drive sustainable and inclusive growth by spotting opportunities in unmet customer needs, cocreating breakthrough products and services, and making organizations more innovative and agile.

What are you looking to achieve?

Deliver new products to market

Reduce cost to operate/assemble

Build a better customer experience

Increase employee engagement

Scale your design capabilities

Infuse design into your culture

Our approach

Committed to your full design journey.

We work zealously with you, side by side building your institutional capabilities to better understand the market, uncover customer and user insights, evolve and create exceptional customer experiences, and successfully bring them to market.

Product Design

How do you inspire new breakthrough creations? Start by exploring the unmet needs of your consumer. Then iterate and learn through rapid prototyping. That’s how our design teams work to deliver breakthrough products, complete with the commercial case, manufacturing plan, and market-entry platform to fully support your product launch.

Experience Design

You know that creating a seamless customer experience is critical, but how do you get there? We start by empathizing with customers at every step in their journey, allowing us to re-envision an experience that meets their needs. Using agile methods to test and refine, we create rapid and dramatic impact from customer satisfaction and revenue growth to operational excellence and employee engagement.

Design at Scale

While many organizations openly discuss the benefits of design, few systematically implement best practices and actively link their efforts to impact. When scaling design, we are focused on accelerating and integrating design across teams and organizational boundaries, allowing you to make innovation for customer delight more central to your organizational performance.

How design drives growth

A study of 300 companies over five years shows that those who excel at design increased their revenues and total returns to shareholders (TRS) substantially faster than their peers.

Featured Impact Stories


Protecting workers through award-winning design

– 3M and McKinsey Design have partnered to create a welding helmet that has transformed the daily lives of welders around the world. The product has won nearly a dozen international awards, including a 2021 “Best of the Best” Red Dot Award.

Designing change that matters: Dexter

We collaborated with Swiss start-up Distalmotion to design Dexter, an advanced robotic system for minimally invasive surgery that costs significantly less than conventional robotic surgery systems. Dexter’s affordability will enable many more hospitals to incorporate an advanced tool that improves workflow and ergonomics.
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Innovation by design: How we helped Hyundai create an award-winning charger

– An inside look at the gravity-free electric vehicle charging system created by Hyundai and McKinsey Design.
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How award-winning design is helping older adults live safely and with dignity at home

– The smartcare hub Doro Eliza, created with help from McKinsey Design, is simple to operate and powered by connected technology
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Reimagining the real estate industry for the next normal

– How one real-estate developer’s focus on digital reinvention before coronavirus is helping it navigate the current crisis and beyond.


Business Value of Design

Searching for your next chief design officer or just getting started in the role? Explore our collection on design leadership, which covers the evolving role of the CDO and how top designers can successfully transition into the C-suite.

Lifting the design potential of Japanese companies

– Japanese organizations are using real-world product development projects to hone critical design skills.

Japan’s design imperative

– Japanese companies want to revamp their innovation engines and reconnect with their customers. Good design will help.

Fusing data and design to supercharge innovation—in products and processes

– While many organizations are investing in data and design capabilities, only those that tightly weave these disciplines together... will unlock their full benefits.
Interactive - McKinsey Quarterly

Five Fifty: Midlife of design

– Design thinking is nearing its 50th birthday, but most companies have yet to realize its business value.


A blog on the trends, news, and insights from McKinsey Design.

Meet our Designers

Marcus, Stockholm

Get to know Marcus, a design director based in Stockholm. Learn more about what motivates him—and how being outdoors and keeping himself physically agile translates into focus at work. Discover two of Marcus’s ongoing projects; one explores how design can help reduce malaria, and the other offers a cost-efficient, advanced robotic system for minimally invasive surgery.

Xenia, Berlin

Meet our designer, Xenia, and discover how her DIY ethos is inspired by the many places she’s lived. Catch a glimpse of her home and enjoy a snapshot of her work environment, the Experience Studio in Berlin, where the magic of cocreation occurs.

Jared, Austin

Join Jared as he takes us on a tour through Austin and the places he finds inspirational, including running at Barton Springs and a class he teaches at the University of Texas.

More of our capabilities

Connect with McKinsey Design