McKinsey Design

Growth by Design

What are you looking to achieve?

Deliver new products to market
Reduce cost to operate/assemble
Build a better customer experience
Increase employee engagement
Scale your design capabilities
Infuse design into your culture

Our approach

Product Design
Product Design
Experience Design
Experience Design
Driving growth at scale through design
Design at Scale

How design drives growth

Featured Impact Stories

Case Study

Protecting workers through award-winning design


Designing change that matters: Dexter

A world-first design for Hyundai’s new car charger
Blog Post
Innovation by design: How we helped Hyundai create an award-winning charger
Doro Hero
Blog Post
How award-winning design is helping older adults live safely and with dignity at home
How will real estate be different in the next normal?
Blog Post
Reimagining the real estate industry for the next normal


Business Value of Design

Business Value of Design

Japanese Zen garden with swirls in the sand & pebble stack
Lifting the design potential of Japanese companies
Stone and sand
Japan’s design imperative
Fusing data and design to supercharge innovation--in products and processes
Fusing data and design to supercharge innovation—in products and processes
Five fifty: Midlife of Design
Interactive - McKinsey Quarterly
Five Fifty: Midlife of design
McKinsey Design blog


Our people

Stina Carlsson Reich
Reimagines customer experiences and uses digital as the catalyst to build the businesses of tomorrow
Ewan Duncan
Senior PartnerSeattle
Works with clients across the technology, media, telecommunications, and other sectors to use design and customer-centricity to increase growth
Hyo Yeon
PartnerNew York
As a leader of McKinsey Design’s global team, works closely with clients to ensure the use of a customer-centric approach to creating products, services, and experiences

Meet our Designers

Marcus, Stockholm

Xenia, Berlin

Jared, Austin

Connect with McKinsey Design