Integrating new tools and technologies to improve business outcomes
Telecommunications operators play a pivotal role in helping people, companies, and cities realize their digital ambitions and meet ever-growing demands for data and connectivity. Yet many face capex scarcity and are under significant pressure to develop or improve 5G, fixed wireless access (FWA), and fiber networks, and to diversify their offerings to maximize customer lifetime value, return on investment, and shareholder value.
We help clients boost revenues and optimize costs through digital, analytics, and enterprise-wide transformation, while enabling growth through selective new business entry. We help operators to achieve stronger acquisition, increase average revenue per user, improve customer engagement and asset management, reduce costs and customer-churn, and realize new revenue streams across B2B and B2C segments.
What we do
Commercial excellence optimization
Strategize and implement commercial value drivers such as pricing and promotions, cross- and up-sell, personalization at scale, retention, and churn management for stronger customer-lifetime value.
Digital business building
Build a digital business or expand into new areas by assembling the right people, technology and data, product and strategy, go-to-market, operations, and capital to scale a business.
Customer experience
Implement end-to-end solutions to immediately improve revenue and reduce call-center volume and customer churn with more personalized content and offers and better customer experiences.
Smart network capital expenditures and strategy
Analyze 5G and FWA demand and supply drivers, network and market positioning, and infrastructure asset strategies, such as divestment or network sharing.
Transformation and restructuring
Adopt alternative methods of at-scale cost and commercial transformation, including agility, restructuring, and digital implementation.
Impact stories
Validating 5G strategy through data analysis
By analyzing diverse data sets, we helped create an integrated commercial and technical 5G strategy, revealing new opportunities to capture value.
Growing return on investment through end-to-end analytics
Discover how a telecom operator unlocked value across business units with an end-to-end analytics transformation.
Improving customer experiences through agile
A telecom operator embraced agile ways of working to transform customer satisfaction, deliver business impact, and increase efficiency by 30 percent.
Automating the commercial engine
Learn how a mobile operator designed an automated commercial engine and used advanced analytics to grow revenues by 5 percent.
Featured experts

Wajih Abou-Zahr
Brings deep experience in telecommunications, helping leading companies win market share, drive top-line growth, and transform...

Kim Baroudy
Copenhagen
Kim is the managing partner for McKinsey’s Nordics office. He is also a leader in the Technology, Media & Telecommunications...

Marina Cigarini
Mexico City
As managing partner of McKinsey’s Mexico office, draws on deep expertise in digital, advanced analytics, and marketing and sales...

Guido Frisiani
Milan
Supports leading technology, telecommunications, and media companies to shape strategies and capture growth opportunities in...

Brendan Gaffey
Dallas
Advises global TMT clients on strategy and growth, helping them expand scale, value, and capabilities

Ferry Grijpink
Amsterdam
Helps telecom and media companies grow their businesses, shape new markets, and transform their organizations.


Richard Lee
Seoul
Works with leading technology, media, telecommunications, and private-equity clients to enable digital transformations that capture...


Philipp Nattermann
London
Works extensively with telecommunications and media companies on addressing the challenges arising out of market transition to...

Pallav Jain
Atlanta
Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics

Yael Taqqu
New York
Advises senior leaders and drives innovation and go-to-market performance for leading companies in the telecommunications, technology,...

Andrea Travasoni
Milan
Trusted by telcos, media, and tech companies for his expertise in building integrated digital strategies
Featured Insights
Survey
B2B customers have spoken. Will telcos listen?
-
Operators have long asked whether they can expand beyond connectivity. Our latest survey of tech and telco B2B decision-makers shows the market offers a resounding “yes.”
Article
How talent can power the ‘telco to techco’ transformation
-
Telcos hope to reignite growth by becoming more like today’s tech players. To achieve that evolution, they can close their...
Survey
Technology and telecommunications B2B customer buying trends: Bright horizons with some warning signs
-
Our latest Pulse survey of tech and telecommunications B2B decision makers reveals a generally optimistic investment outlook....
Article
The network is the product: How AI can put telco customer experience in focus
-
With advances in AI, telecom operators can better understand individual customers’ network experience, enabling ROI-maximizing...
Article
The growing imperative of energy optimization for telco networks
-
Rising energy costs, growing consumption, and the need to meet decarbonization goals are pressuring telcos to lower costs and...




