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Pallav Jain

Senior PartnerAtlanta

Helps leading telecom and high-tech companies drive performance by leveraging big data and analytics

Pallav leads our work in big data and advanced analytics within the High Tech and Telecommunications practices. In this role, he helps leading companies build capabilities to drive value from big data and analytics.

Working together with executives, Pallav supports consumer-facing and B2B companies as they apply science to commercial and operational decisions. His teams bring unique strategies and tools to derive meaningful insights from data and then leverage those insights into competitive advantage. His areas of expertise include using analytics to drive sound pricing decisions, boosting returns on marketing spending, and driving successful customer acquisition and retention.

Examples of his work include:

  • driving a comprehensive big data and analytics transformation for a leading high-tech player; effort identified more than $500 million in opportunity across more than ten use cases, such as assortment and promotion optimization, marketing-spending optimization, and redesigning the product portfolio
  • working with a leading telecom carrier in Europe to optimize handset pricing; the effort included quantifying price elasticity and then deriving insights to guide pricing, promotions, and portfolio decisions across key markets
  • supporting a leading operator in setting up big data and analytics capabilities for base management; establishing microsegments and personalizing offers for each segment led to a significant reduction in customer churn
  • optimizing advertising spending across products, designated media areas, and media vehicles for a top advertiser; the effort identified an efficiency improvement in spending of more than 5 percent

Published work

Tech services and generative AI: Plotting the necessary reinvention,” McKinsey & Company, June 2024

Navigating the three horizons of 5G business building,” McKinsey & Company, February 2023

The B2B analytics playbook: Capturing unrealized potential in telcos,” McKinsey & Company, March 2019

The building blocks telcos need to create their digital-and-analytics DNA,” McKinsey & Company, January 2019

Reducing churn in telecom through advanced analytics,” McKinsey & Company, December 2017

The end of bad decisions: Advanced analytics and transformational leadership— A way forward for network operators,” McKinsey & Company, February 2016

Five ways to get more from digital advertising,” McKinsey & Company, November 2014

Is sports sponsorship worth it?,” McKinsey & Company, June 2014


Duke University, Fuqua School of Business
MBA, management

Rice University
MS, chemical engineering

Indian Institute of Technology, Bombay