This is a profile image of Guido Frisiani

Guido Frisiani

Senior PartnerMilan

Supports leading technology, telecommunications, and media companies to shape strategies and capture growth opportunities in the converging digital world

Guido leads the Telecommunications, Media and Technology Practice in Europe. Based in Milan, Guido has worked throughout the region for more than 20 years and served many leading companies across the broad telecommunications, media, and technology spectrum. He has advised telecom operators, equipment manufacturers, publishers, broadcasters, and service providers. Guido helps companies articulate both organic and inorganic growth strategies, define and execute innovative go-to-market approaches, and drive performance improvement, both via ad-hoc interventions and radical multi-year corporate transformations.

Examples of his recent work include:

  • helping a leading global telecom operator reinvent itself to compete in the digital age
  • supporting a service provider in the deployment of advanced analytics approaches and tools to reshape its entire business
  • developing a long-term technology vision and five-year plan for a leading Western European public broadcaster

Published work

Gene therapy for telecom operators: An interview with Jon Fredrik Baksaas,” McKinsey & Company, February 2018

The age of disruption reaches mobile operators,” LinkedIn, February 2018

Hello, mobile operators? This is your age of disruption calling,” McKinsey & Company, October 2017

A future for mobile operators: The keys to successful reinvention,” McKinsey & Company, February 2017

Past experience

Elsag Bailey
Sales & Marketing manager

Bailey Controls (now part of ABB Technologies), in the US and Italy


MBA, with honors

University of Genova
MS, electronic engineering