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Marina Cigarini

Senior Partner, São Paulo
Draws on deep expertise in digital, advanced analytics, and marketing and sales to help high-tech, telecom, and media clients drive profitable growth

About Marina

Marina leads McKinsey’s Telecommunications, Media & Entertainment, and High Tech practices in Latin America. Committed to the power of analytics and data-driven solutions, she also leads McKinsey’s Analytics practice in Latin America. Marina works with leading technology, telecommunications, and media companies on major transformation efforts. In particular, Marina counsels executives on growth strategy–both organic and through mergers and acquisitions–and marketing and sales topics, such as marketing strategy, go-to-market, and marketing ROI.

Based in Brazil since 2010, Marina has served clients throughout Latin America, Europe, and the United States. Her recent work includes:

  • supporting an integrated technology, media, and telecommunications (TMT) group in an effort to increase revenue
  • crafting an advanced analytics transformation for a TMT group
  • supporting a TMT client in designing a five-year strategic plan
  • leading a global telecommunications company through a merger and acquisition and integration
  • designing an over-the-top (OTT) strategy for an international company
  • helping a high-tech client identify growth opportunities and build a strategy to support long-term growth

Prior to joining McKinsey, Marina launched a digital startup in the media sector. She also worked at Intel and Whirlpool. A native of Italy, Marina is fluent in Italian, Portuguese, English, Spanish, and French.

Past experience

Intel Corp.
Marketing analyst

Whirlpool Corp
Organizational analyst


Sloan School of Management, Massachusetts Institute of Technology

Polytechnic University of Milan
MS, engineering

University of Namur
Computer science