Peter is the head of McKinsey’s alliances and acquisitions function and coleads McKinsey’s innovation and technology team.
Previously, he was responsible for the firm’s reputation and communications function and has also coled McKinsey Digital as well as our Marketing & Sales Practice. Before that, he was the leader of the firm’s mobile-telecom work and has also led our telecom, high-tech, media, and entertainment work in the UK and Ireland as well as some Nordic countries.
Peter serves leading global institutions, predominantly in the telecommunications, high tech, media, and fast-moving consumer-goods industries.
Peter is a cofounder of Venture Cup Öresund, Scandinavia’s leading not-for-profit startup competition. He has written two books and several articles on entrepreneurship, digital, marketing, and sales topics.
Peter has a BA in economics and business administration from the University of Hannover and an MBA from the Kellogg Graduate School of Management.
Published work
Books
“Fast Times: How Digital Winners Set Direction, Learn, and Adapt,” McKinsey & Company, February 2020
Articles
“Deactivate your digital-marketing autopilot,” McKinsey & Company, December 2021
“Reimagining marketing in the next normal,” McKinsey & Company, July 2020
“Skill shift: Automation and the future of the workforce,” McKinsey Global Institute, May 2018
“How artificial intelligence can deliver real value to companies,” McKinsey Global Institute, June 2017
“The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention,” McKinsey & Company, February 2017
“From disrupted to disruptor: Reinventing your business by transforming the core,” McKinsey & Company, February 2017
“The demands of on-demand marketing,” The Economist, December 2013
“The coming era of ‘on-demand’ marketing,” McKinsey Quarterly, April 2013
Education
Kellogg School of Management, Northwestern University
MBA, international business, corporate strategy, finance and marketing
University of Hannover
BA, economics and business administration