Peter is responsible for the firm’s global communications function and is the global leader for McKinsey Digital’s B2C team.
Peter previously led our Marketing & Sales Practice in Europe, Middle East, and Africa and co-led it globally. He has also been the global leader of our Mobile Telecom Practice and before that led our Telecom, High Tech, Media & Entertainment Practices regionally in the UK & Ireland as well as the Nordic regions.
Peter serves leading global institutions, predominantly in the telecommunications, high tech, media, and fast-moving consumer goods industries.
Peter is a co-founder of Venture Cup Öresund, Scandinavia’s leading start-up competition. He has written a book and several articles on marketing and sales topics in telecom and other industries.
Peter has a BA in economics and business administration from the University of Hannover and an MBA from the Kellogg School of Management.
Published work
“Reimagining marketing in the next normal,” McKinsey & Company, July 2020
“Skill shift: Automation and the future of the workforce,” McKinsey Global Institute, May 2018
“How artificial intelligence can deliver real value to companies,” McKinsey Global Institute, June 2017
“The seven decisions that matter in a digital transformation: A CEO’s guide to reinvention,” McKinsey & Company, February 2017
“From disrupted to disruptor: Reinventing your business by transforming the core,” McKinsey & Company, February 2017
“The demands of on-demand marketing,” The Economist, December 2013
“The coming era of ‘on-demand’ marketing,” McKinsey Quarterly, April 2013
Education
Kellogg School of Management, Northwestern University
MBA, international business, corporate strategy, finance and marketing
University of Hannover
BA, economics and business administration