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NeXT Commerce: Future of e-Commerce

As the number of ways to interact with customers continues to grow in scope and complexity, forward-looking leaders realize the opportunity is not just about selling online. It’s about proactively engaging customers and end-consumers -- creating seamless, personalized experiences that are unique, yet consistent across all these channels. Read our latest NeXT Commerce articles and insights about driving profitable growth across B2B and consumer industries.

Featured Insight


Becoming indispensable: Moving past e-commerce to NeXT commerce

– A successful transition to the next horizon of digital commerce requires companies to get real about being customer first and make some hard choices.



The future of B2B sales is hybrid

– Since B2B buyers are using more channels, B2B sellers must, too.
Article - B2B Pulse—Global Edition

The new B2B growth equation

– Customers want an always-on, personalized, omnichannel experience. The world’s best sellers are giving it to them.

Busting the five biggest B2B e-commerce myths

– The leading edge for successful B2B sales growth is digital. Here’s why.

B2B sales: Omnichannel everywhere, every time

– Our latest B2B Pulse research shows how the shift to omnichannel has permanently changed sales and suggests what companies can do to adjust.

Open-source e-commerce: The next wave of value for the enterprise

– Moving to open-source e-commerce has significant benefits, but companies must be willing to embrace a broader digital culture.

How industrial companies can put e-commerce at the heart of their growth strategy

– How can industrial companies maintain strong bonds with distributors while cultivating direct sales through e-commerce?



Resetting the e-commerce model to achieve profitable growth in Europe

– Winning EU consumer goods players are reprioritizing channels and markets to drive online sales, shifting to an online-first playbook, and investing in tech and specialist talent.

E-commerce: At the center of profitable growth in consumer goods

– Winning North American consumer goods companies are fundamentally rethinking their capabilities and operating models to meet the evolving needs of consumers and customers.

Growth sprouts for SMEs in e-commerce

– Small and medium-size enterprises (SMEs) can capture a share of Europe’s booming online home-and-garden market—if they fine-tune customer insights and build new capabilities.

Solving the paradox of growth and profitability in e-commerce

– Global omnichannel players that crack the code will be well positioned for the years ahead. Four imperatives can support their journey.

The six must-haves to achieve breakthrough growth in e-commerce D2C

– With e-commerce surging, building direct-to-consumer capabilities is more important than ever—but how do companies truly scale their D2C business?

Five traps to avoid: The long game of DTC and e-commerce

– Simply selling online is relatively easy. But unless you plan from day one to build a sustainable e-commerce business, you risk crippling your ability to scale over time.

Social Commerce, Live Commerce, and Metaverse


Social commerce: The future of how consumers interact with brands

– Browsing and shopping directly on social media platforms is a core feature of e-commerce in China. Now, this dynamic new way of buying is poised for rapid growth in the United States.

A better way to build a brand: The community flywheel

– Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high returns and low risk by harnessing agile test and learn.

Commerce media: The new force transforming advertising

– Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential trillion-dollar-plus value.
Article - McKinsey Quarterly

Marketing in the metaverse: An opportunity for innovation and experimentation

– Although widespread adoption of the metaverse may take some time, leading brands are already rewriting the rules of marketing.

Omnichannel Operations & Logistics


Startup funding in logistics: Focused investment in a growing industry

– Funding for logistics startups almost doubled in 2021—here’s where investors are focusing.

Beyond the distribution center

– New fulfillment models are reinventing retail operations to keep up with customer demand.

Five things to know about the Chinese logistics market heading into 2022

– Insights to guide decision making for private-equity players, logistics companies, and shippers worldwide.

The winning formula: What it takes to build leading omnichannel operations

January 2022 – This compendium covers in detail all areas of omnichannel approaches: foundations of winning omnichannel operations, building strategy, structure, and processes, and industry- and channel-specific deep dives.

Automation has reached its tipping point for omnichannel warehouses

– Automation offers a range of benefits for warehouses, from increasing productivity to reducing risk related to labor. To harness its full potential, retailers must develop an end-to-end strategy.