Growth, Marketing & Sales Insights
Article
Rewiring martech: From cost center to growth engine
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AI is giving leaders the chance for a “re-do” so marketing technology can finally realize its potential.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article
Seven tests for B2B growth
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Our checklist provides leaders with a quick litmus test of their growth performance.
Article
Agents for growth: Turning AI promise into impact
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As CEOs and CMOs ask where AI is moving from hype to real results, frontrunners demonstrate that tighter human–AI collaboration...
Article
New front door to the internet: Winning in the age of AI search
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Half of consumers use AI-powered search today, and it stands to impact $750 billion in revenue by 2028–what is your strategy...
Article
Next best experience: How AI can power every customer interaction
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By harnessing AI and gen AI to create the next best customer experience, front-runners could generate value for customers and...
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.