Growth, Marketing & Sales Insights
Podcast
Science for good: How Genentech’s mission yields innovation and growth
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As healthcare gets ever more personalized, Genentech is expanding innovation from the lab into marketing, in service of “science for good.” The biotech pioneer’s chief marketing officer tells how.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article
Tech-powered growth: Three things growth leaders do differently
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Growth champions are turning tech innovation into impact by focusing on growth analytics, sales productivity, and omnichannel...
Article
Pivot to growth: How top marketers tackle spend efficiency
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Marketing; sales; marketing spend; spend efficiencies; sales efficiencies; sales growth; marketing growth; digital media; marketing...
Article
A bigger, bolder vision: How CROs are propelling growth from the C-suite
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Chief revenue officers are boosting revenue at not only start-ups but also established companies.
Article
How top performers outpace peers in sales productivity
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The macroeconomic environment is putting sales budgets and bottom lines under pressure. “Doing more with less” isn’t...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.