Growth, Marketing & Sales Insights
Article
The power of partnership: How the CEO–CMO relationship can drive outsize growth
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Amid a challenging macroeconomic environment and rapid change, CEOs are searching for the next engine for growth. The answer may be right in front of them: a redefined and reinvigorated relationship with their CMO.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Podcast
Holiday shopping in 2023: ‘It started early and will end late’
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In search of the best deals, US consumers are spreading out their spending across several months this holiday season. Here’s...
Article - McKinsey Quarterly
Innovative growers: A view from the top
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McKinsey research shows that a focus on aspiration, activation, and execution can help companies out-innovate and outgrow peers....
Podcast
Funnel vision: Marketing with an investor mindset
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Efficient marketing is not just “nice to have” when times are good. Companies need it all the time to bounce...
Podcast
Science for good: How Genentech’s mission yields innovation and growth
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As healthcare gets ever more personalized, Genentech is expanding innovation from the lab into marketing, in service of “science...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
MORE INSIGHTS
Article
US holiday shopping 2023: Consumer caution and retailer resilience
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The final stretch of an increasingly long holiday shopping season is critical for retailers, particularly as consumers focus...