Growth, Marketing & Sales Insights

Article

Growth and resilience through ecosystem building

– Effective ecosystem strategies can deliver valuable near-term benefits as well as generate long-term growth and resilience. Leaders are finding significant benefits already.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article

Six secrets of unleashing the power of retail media
– Retail media networks are booming, but increasing innovation is spurring competition. Here’s how to unlock the true potential... of retail media.
Article

Five ways to drive experience-led growth in banking
– As today’s customers demand more from their banking experiences, banks are upping their game and delivering stronger customer... experience.
Interview

How leaders can drive business growth in the Middle East
– Companies in the Middle East are facing the headwinds of the global crisis—but out of crisis comes opportunity. Three McKinsey... leaders tell us how companies can grow in this environment.
Article

US consumers send mixed signals in an uncertain economy
– With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are... sometimes feeling and acting in contradictory ways.

Featured collection

Collection

Mindset to action: Imperatives for Growth

Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Dive into the data
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
Discover the new mindset

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Article

What is personalization?
– In marketing, personalization is when seller organizations use data to tailor messages to specific users’ preferences.
Article

A monthly update on the state of the US consumer: May 2023
– Consumers’ views on the economy are diverging—and their behaviors are, too. Here’s the latest data from our... ConsumerWise team.
Article

The state of grocery retail in Latin America
– Persistent inflation and shifting consumer preferences will test grocery retailers across the region. Four imperatives—supported... by investments in advanced analytics—could be critical to keeping pace.
Article

AI-powered marketing and sales reach new heights with generative AI
– AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think... about customer experience, productivity, and growth.
Article

Thinking beyond markdowns to tackle retail’s inventory glut
– In the United States alone, retailers are sitting on $740 billion in unsold goods. Clearing inventory and building more resilient... and agile supply chains require action across five dimensions.
Article

Tourism in the metaverse: Can travel go virtual?
– The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits... are more assured than others.
Interview

Miro’s Andrey Khusid: Product-led growth in tech and beyond
– The entrepreneurial leader of the fast-growing visual collaboration platform talks about the importance of experimentation and... iteration as companies look to embrace a new approach to success.
Article

The eB2B opportunity for consumer-packaged-goods manufacturers
– The emergence of eB2B marketplaces has revolutionized the route to market for fragmented or traditional trade. Here’s how... consumer-packaged-goods companies can take advantage.
Interview

Rewriting the beauty code of the future
– L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader... digital innovation ambition.
Article - B2B Pulse—Global Edition

The multiplier effect: How B2B winners grow
– Our latest global B2B Pulse survey reveals some companies are combining winning strategies to increase market share by more than... 10 percent annually, even in uncertain economic times.
Article

Resellers: The unseen engine of Indonesian e-commerce
– Resellers represent an estimated 85 percent of Indonesia’s online merchants—yet they remain underserved and underresourced... by retailers and platforms. What needs to change?
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