Growth, Marketing & Sales Insights
Interview
Consumers at the core: A conversation with Diageo’s Mark Sandys
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Diageo’s chief innovation officer shares how the alcoholic-beverage maker refreshes growth through innovation, enabled by customer data and generative AI, all focused on the consumer.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article
The evolution of commerce media: Navigating a new era in advertising
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Commerce media networks are transforming digital advertising and changing how brand advertisers buy and optimize media. Our latest...
Blog Post
Grow or go: Why CEOs must act now
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Economic shifts, disruptive tech, and changing customer preferences have made growth today’s business imperative. Leaders...
Interview
Food beyond sustenance: A conversation with Mars’ Shaid Shah
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The global president of Mars Food & Nutrition shares how the Mars business segment, containing some of the world’s...
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Article - McKinsey Quarterly
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability...
Featured collection
Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.