Growth, Marketing & Sales Insights
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Article
Unlocking the next frontier of personalized marketing
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As more consumers seek tailored online interactions, companies can turn to AI and generative AI to better scale their ability to personalize experiences.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Interview
Consumers at the core: A conversation with Diageo’s Mark Sandys
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Diageo’s chief innovation officer shares how the alcoholic-beverage maker refreshes growth through innovation, enabled...
Interview
Food beyond sustenance: A conversation with Mars’ Shaid Shah
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The global president of Mars Food & Nutrition shares how the Mars business segment, containing some of the world’s...
Interview
Using generative AI to transform customer experience
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Juan Beltrán, digital manager of global sales excellence at Holcim, describes how the building materials company is using...
Article - McKinsey Quarterly
Achieving growth: Putting leadership mindsets and behaviors into action
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Growth requires the right mix of outlook, strategy, and capabilities. Top leaders achieve their goals by turning five mindsets...
Featured collection
Collection
Mindset to action: Imperatives for Growth
Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.
Consumer and B2B sentiment
Consumer
Global surveys of consumer sentiment
Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
B2B
The “next normal” of sales and how to win
Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.