Growth, Marketing & Sales Insights

Article

Revenue growth management: Building capabilities to sustain impact

– Consumer companies must ensure people throughout the company have the capabilities to drive their RGM strategy and react to market shifts.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article

How the apparel industry can ADAPT to inflation
– High inflation is a challenge, but ADAPTing an agile pricing strategy can help retailers and brands control costs, protect margins,... and retain customer loyalty.
Article

The Great Uncertainty: US consumer confidence and behavior during inflationary times
– Our latest Consumer Pulse research shows that there’s more pressure than ever on consumer confidence. But despite a general feeling... of pessimism, there are signals of hope in consumer behavior.
Article

Four ways to achieve pricing excellence in retail marketplaces
– Sellers typically control what retail marketplaces charge for their products, but retailers have options to keep pricing competitive—and... customers loyal.
Interactive

Winning in loyalty
– To strengthen customer loyalty, strengthen your value proposition.

Featured collection

Collection

Mindset to action: Imperatives for Growth

Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Dive into the data
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
Discover the new mindset

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Article

A new dawn for industrial channels: Meeting customers where they want
– The time is ripe for industrial OEMs to rethink their long-held distribution model and rebalance their channel mix.
Article

How distributors can build momentum in a slowdown
– The outperformers in distribution can gain ground during these unique, uncertain times—and enter the recovery poised to... create even more value.
Report

Digital challengers on the next frontier in Central and Eastern Europe
– Our most recent report on economic growth in the CEE region from 2017–21 shows the positive role of digital commerce in... driving value and future growth.
Article

How to win in the Gulf’s dynamic consumer and retail sectors
– New patterns of consumer demand are emerging in the Middle East. To align with these shifts and remain competitive, consumer companies... can focus on two priority areas: expanding into new adjacencies and developing personalized offerings.
Article

The future of medtech sales is hybrid
– Top-performing medtech companies are using hybrid or end-to-end remote sales motions to better meet the needs of healthcare personnel... and other stakeholders.
Interview - Metaverse Talks

Building an open metaverse
– CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb. An edited... version of the conversation from our ‘Value creation in the metaverse’ report follows.
Video - Metaverse Talks

Building the next big experiences
– Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences... in the metaverse. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Interview - Metaverse Talks

Gaming for a cause
– Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes... solving societal problems and greater user empowerment. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Article

The growth triathlon: Three pathways to extraordinary growth in the consumer sector
– For consumer companies to grow fast and profitably, they must expand their cores, tap into adjacencies, and ignite breakout businesses—all... at the same time.
Article

The ten rules of growth
– Empirical research reveals what it takes to generate value-creating growth today.
Article

How green can green growth be?
– The transition to net-zero greenhouse-gas emissions will take trillions of dollars and several decades. Here’s how B2B leaders... can extract maximum value from the journey.
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