Growth, Marketing & Sales Insights
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Report
The future of B2B sales: How growth champions rewire their playbooks with AI
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AI pilots are everywhere, but value is not. Growth leaders rewire commercial impact journeys with agentic AI, enabling sellers to deepen customer relations and create real change.
18 future business arenas could generate $29 trillion to $48 trillion in revenue by 2040.
Interview
Why AI will elevate instead of replace commercial teams
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Covestro’s chief commercial officer Monique Buch thinks of AI as a business strategy not a technology upgrade.
Article
From campaigns to continuous growth: AI capabilities shaping marketing
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Capabilities built around insights, creativity, personalization, agentic commerce, and orchestration form the five core pillars...
Article
Rewiring customer experience for the agentic era
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As AI agents take on moment-to-moment decisions, leading companies are redesigning customer experience from predefined journeys...
Article
From anxiety to advantage: A marketing organization that thrives with AI
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Marketers are using AI, but surface-level enthusiasm is masking the anxiety, indecision, and operating-model gaps holding back...
Featured collection
Insights Collection
The CEO Growth Imperative
A collection of insights and resources for how growth leaders drive and sustain growth outperformance.
Consumer and B2B sentiment
Consumer
Global insights on consumer sentiment
Our latest analysis of consumer sentiment and shopping behaviors—and the impact of AI’s growing prominence.
B2B
How B2B decision makers are driving growth
Explore the pathways for companies to outgrow their markets—and accelerate with AI—through insights and surveys that track customer expectations, spending, and behavior change.