Growth, Marketing & Sales Insights

Article

Why intangibles are the key to faster growth in Europe

– Globally, high-growth companies invest more in intangibles, such as brand, skills, and knowledge. European companies could fuel greater growth with the same strategy.
71% of consumers expect companies to deliver personalized interactions—and three quarters will switch if they don’t like their experience.
Article

Becoming indispensable: Moving past e-commerce to NeXT commerce
– A successful transition to the next horizon of digital commerce requires companies to get real about being customer first and... make some hard choices.
Interactive

Future of B2B sales: The big reframe
– The new era of B2B sales is upon us and sales leaders are quickly making moves to adapt. We spoke with 50 global leaders to learn... their game plan—and this is what we heard.
Survey

European consumer pessimism intensifies in the face of rising prices
– The latest Europe Consumer Pulse Survey shows an ongoing trend toward pessimism about economic recovery, coupled with widespread... concern about inflation.
Article

A better way to build a brand: The community flywheel
– Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high... returns and low risk by harnessing agile test and learn.

Featured collection

Collection

Mindset to action: Imperatives for Growth

Profitable growth is difficult to achieve and sustain even in the best of times. Nevertheless, some companies succeed, and their experience can teach others.

Consumer and B2B sentiment

Consumer

Global surveys of consumer sentiment

Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.
Dive into the data
B2B

The “next normal” of sales and how to win

Through a series of recurring global surveys, we are tracking how customers’ expectations, spending, and behaviors change throughout the crisis, across multiple countries over time.
Discover the new mindset

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Article

Hitting the mark: Why markdowns matter more than ever
– Many US retailers are reducing prices to clear excess inventory. Smart markdown strategies will make a huge difference to their... bottom lines.
Article

Governments can deliver exceptional customer experiences—here’s how
– Our US State of the States benchmark provides insights for newly elected and second-term administrations on how to deliver better... services, operate more effectively, and win back public trust.
Article

A new approach to fighting fraud while enhancing customer experience
– Fraud has escalated as digital adoption has increased. The situation requires that organizations simultaneously combat fraud and... provide customers with a seamless digital experience.
Video - Metaverse Talks

Fashion-forward in the metaverse
– Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people... clothe their digital personas. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Article

Four key capabilities to strengthen a fraud management system
– In the face of new fraud methods and increasing incidence of fraud, companies must continually identify and address vulnerabilities.... Success will require core capabilities in four areas.
Article

US holiday shopping 2022: ’Tis the season to be (cautiously) optimistic
– Despite continued economic uncertainty, US shoppers are looking forward to spending for the holidays. Retailers that offer good... value will come out on top.
Article

Social commerce: The future of how consumers interact with brands
– Browsing and shopping directly on social media platforms is a core feature of e-commerce in China. Now, this dynamic new way of... buying is poised for rapid growth in the United States.
Article

The big break: How retailers can break habits to support diverse-owned businesses
– Our recent consumer survey found two important facts about American consumers. And retailers should take note.
Video - Metaverse Talks

Appealing to a broader audience
– Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse,... a true unlock has yet to occur to draw in a larger non-game-endemic audience. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Video - Metaverse Talks

Building a safer metaverse
– Rob Lowe, former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging... technology and end-user democratization. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Article

Digital resilience: Consumer survey finds ample scope for growth
– Opportunities are there for the taking in mobile, new digital services, and improved digital experiences.
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