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A monthly update on the state of the US consumer: May 2023

– Consumers’ views on the economy are diverging—and their behaviors are, too. Here’s the latest data from our... ConsumerWise team.

AI-powered marketing and sales reach new heights with generative AI

– AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think... about customer experience, productivity, and growth.

Tourism in the metaverse: Can travel go virtual?

– The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits... are more assured than others.

US consumers send mixed signals in an uncertain economy

– With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are... sometimes feeling and acting in contradictory ways.

The individual health insurance market in 2023

– This represents an outsize year for insurer and enrollment growth. More than 3.6 million new consumers entering the market are... choosing among an average of 88 plans.

Modern marketing: Six capabilities for multidisciplinary teams

– The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop... broad skillsets and prioritize collaboration.

Winning in telecom CX

– Digital natives have redefined customer expectations. With a customer led, customer experience transformation, incumbent telcos... can rise to the challenge.

Online sales and subscriptions will shape tomorrow’s car financing journey

– New tech and emerging trends will enable consumers to move toward a more complete online car-buying experience.

Eat, play, love: How Gen Z is shaping Korea’s grocery retailers

– Korea’s emerging Gen Z consumers want food that’s convenient, varied, and ethically and environmentally friendly.... Retailers should take note.

Similar yet different: Meet today’s consumer of dairy and alternatives

– Five insights from McKinsey’s 2022 US Dairy Consumer Survey reveal how dairy consumption is changing.

Survey: Filipino consumer sentiment during the coronavirus crisis

– Filipino consumers who were surveyed remain optimistic on the economy post-COVID-19, with their optimism now reaching prepandemic... levels.
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