Consumer Insights & Analytics

May 23, 2023 – Consumers’ views on the economy are diverging—and their behaviors are, too. Here’s the latest data from our... ConsumerWise team.

May 11, 2023 – AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think... about customer experience, productivity, and growth.

May 4, 2023 – The travel industry is ripe for virtual disruption, and the metaverse presents a $20 billion opportunity—but some benefits... are more assured than others.

April 28, 2023 – With inflationary pressures and a tight labor market, our latest Consumer Pulse Survey shows that shoppers across America are... sometimes feeling and acting in contradictory ways.

April 11, 2023 – This represents an outsize year for insurer and enrollment growth. More than 3.6 million new consumers entering the market are... choosing among an average of 88 plans.

April 5, 2023 – The business-as-usual approach to marketing is no longer sufficient. To succeed in modern marketing, professionals must develop... broad skillsets and prioritize collaboration.

April 3, 2023 – Digital natives have redefined customer expectations. With a customer led, customer experience transformation, incumbent telcos... can rise to the challenge.

March 24, 2023 – New tech and emerging trends will enable consumers to move toward a more complete online car-buying experience.

March 22, 2023 – Korea’s emerging Gen Z consumers want food that’s convenient, varied, and ethically and environmentally friendly.... Retailers should take note.

March 21, 2023 – Five insights from McKinsey’s 2022 US Dairy Consumer Survey reveal how dairy consumption is changing.

February 23, 2023 – Filipino consumers who were surveyed remain optimistic on the economy post-COVID-19, with their optimism now reaching prepandemic... levels.