ALL INSIGHTS

Article

AI-powered marketing and sales reach new heights with generative AI

– AI technology has revolutionized marketing and sales; now, generative AI promises to disrupt the way B2B and B2C players think... about customer experience, productivity, and growth.
Article

Thinking beyond markdowns to tackle retail’s inventory glut

– In the United States alone, retailers are sitting on $740 billion in unsold goods. Clearing inventory and building more resilient... and agile supply chains require action across five dimensions.
Interview

Rewriting the beauty code of the future

– L’Oréal has been early to adopt a number of metaverse and Web3-related initiatives, all of which feed into its broader... digital innovation ambition.
Interview

Author Talks: How the most successful salespeople defy stereotypes

– Entrepreneurs Colin Coggins and Garrett Brown share how a mindset that embraces authenticity, emotional intelligence, and purpose... helps make sales about more than just transactions.
Article

Hitting the mark: Why markdowns matter more than ever

– Many US retailers are reducing prices to clear excess inventory. Smart markdown strategies will make a huge difference to their... bottom lines.
Article

The future of medtech sales is hybrid

– The medtech industry is at an inflection point in its adoption of remote-sales and support models. Leading companies are embracing... hybrid sales and raising the bar for others.
Article

Revenue growth management: Building capabilities to sustain impact

– Consumer companies must ensure people throughout the company have the capabilities to drive their RGM strategy and react to market... shifts.
Article

How the apparel industry can ADAPT to inflation

– High inflation is a challenge, but ADAPTing an agile pricing strategy can help retailers and brands control costs, protect margins,... and retain customer loyalty.
Article

Four ways to achieve pricing excellence in retail marketplaces

– Sellers typically control what retail marketplaces charge for their products, but retailers have options to keep pricing competitive—and... customers loyal.
Article

Growth sprouts for SMEs in e-commerce

– Small and medium-size enterprises (SMEs) can capture a share of Europe’s booming online home-and-garden market—if... they fine-tune customer insights and build new capabilities.
Article

The future of B2B sales is hybrid

– Since B2B buyers are using more channels, B2B sellers must, too.
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