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Marketing & Brand Strategy



A better way to build a brand: The community flywheel

– Today’s fastest-growing brands participate in digital communities to earn engagement and loyalty—and do so with high... returns and low risk by harnessing agile test and learn.

How distributors can build momentum in a slowdown

– The outperformers in distribution can gain ground during these unique, uncertain times—and enter the recovery poised to... create even more value.
Interview - Metaverse Talks

Building an open metaverse

– CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb. An edited... version of the conversation from our ‘Value creation in the metaverse’ report follows.
Video - Metaverse Talks

Exploring the business promise of the metaverse

– Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences... in the metaverse. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.
Interview - Metaverse Talks

Gaming for a cause

– Square Enix CEO Yosuke Matsuda shares his expansive vision for the Japanese entertainment and video game company, one that includes... solving societal problems and greater user empowerment. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

Getting personal: How banks can win with consumers

– The secret to at-scale personalization isn’t just the analytics. It’s the ecosystem organizations set up to use the... analytics well.

Author Talks: Older, wiser, and not going anywhere

– As people live longer and work longer, the market for where they spend their money continues to grow in size and variety.

Choosing to grow: The leader’s blueprint

– Driving sustainable, inclusive growth requires the right mindset, strategy, and capabilities. Here are some steps that could help... foster successful growth.

Commerce media: The new force transforming advertising

– Commerce media is revolutionizing how ads are bought and optimized. Companies need the right strategy to share in its potential... trillion-dollar-plus value.

Opportunities for e-commerce success in Europe: Retail media networks

– Traditional retailers can join the boom in online shopping and digital commerce through retail media networks—a fast-growing... profit stream.

Busted! Five myths about retail media

– Retail media networks are transforming the advertising landscape and boosting top retailers’ bottom lines. Our latest survey... helps debunk five mistaken beliefs about RMNs.
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