Digital Marketing & Multichannel

March 14, 2023 – HUK-COBURG Group CEO Klaus-Jürgen Heitmann discusses why and how the insurer is using an ecosystem strategy to expand its traditional... business of direct and motor insurance in Germany.

January 24, 2023 – It’s too big to ignore—yet its future is far from certain. Companies need to dip a toe in the water and plan to take the plunge... should developments warrant.

December 19, 2022 – The metaverse is morphing—and investments in the space are growing. Are you making the right moves?

December 7, 2022 – Marc Petit, Vice President of Unreal Engine Ecosystem at Epic Games, is optimistic about the promise of the metaverse, which he... says will depend on real-time streaming of interactive, 3D content. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

November 8, 2022 – Irene-Marie Seelig, co-founder and CEO of AnamXR, says the metaverse is tailor-made for fashion brands looking to help people... clothe their digital personas. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

November 8, 2022 – In the face of new fraud methods and increasing incidence of fraud, companies must continually identify and address vulnerabilities.... Success will require core capabilities in four areas.

October 13, 2022 – Ken Wee, chief strategy officer at Activision Blizzard, says despite the explosion of the market addressable by the metaverse,... a true unlock has yet to occur to draw in a larger non-game-endemic audience. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

October 13, 2022 – Rob Lowe, former managing director of Digital Play at LEGO Ventures, discusses the enormous opportunities presented by emerging... technology and end-user democratization. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

September 30, 2022 – The medtech industry is at an inflection point in its adoption of remote-sales and support models. Leading companies are embracing... hybrid sales and raising the bar for others.

August 23, 2022 – Niantic CEO John Hanke says the promise of the metaverse is massive, but there are technological and financial hills to climb.... An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.

August 23, 2022 – Brian Solis, Salesforce global innovation evangelist, sees curiosity and empathy as integral parts in delivering new experiences... in the metaverse. An edited version of the conversation from our ‘Value creation in the metaverse’ report follows.