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Kevin Wei Wang

Senior PartnerHong Kong

Leader of our NeXT Commerce global initiative and McKinsey Digital in Asia; advises consumer-facing companies as well as platform and technology leaders in developing competitive strategies and innovative business models via digital technology

Kevin is a global leader of McKinsey’s NeXT Commerce initiative and co-leader of McKinsey Digital in Asia. He advises consumer-facing companies as well as internet and technology leaders, in the development of competitive strategies and innovative operating models enabled by digital technology.

Recent examples of Kevin’s work include:

  • helping a leading Chinese e-commerce platform company optimize its retail and open-platform business models; building a digital-enabled “middle office” capability to support the omnichannel, multiformat business model expansion, supporting overseas market expansion
  • advising several leading global consumer brands in developing digital-enabled business models, including omnichannel strategies, consumer-engagement models, data analytics, and core technology stacks, and formulating collaboration models with leading internet ecosystem groups
  • helping a leading Chinese grocery retailer design and scale up a new omnichannel business model and build its digital and analytics middle-office capability to improve customer experience, merchandising, and retail operations effectiveness. In addition, he also helped the grocer expand its supply chain capabilities and build a new B2B platform business
  • advising several leading Chinese high-tech manufacturing companies develop global operating models, supporting overseas M&A and integration, and helping digitize the end-to-end business processes, which included R&D, supply chain, go-to-market, and other support functions, in a multiyear process and IT transformation
  • advising leading global internet and tech companies to develop strategies and go-to-market models in China by identifying target segments, developing value propositions, and forming partnerships to establish successful market presence

Kevin leads McKinsey’s annual research into digital consumer behavior in China, is a coauthor of the McKinsey Global Institute’s landmark study of China’s digital economy and is a prolific writer on technology topics in leading English and Chinese-language publications.

Published work

Direct-to-consumer e-commerce in appliances: A strategic growth opportunity,” McKinsey & Company, August 2023

Ready for prime time? The state of live commerce,” McKinsey & Company, July 2023

The multiplier effect: How B2B winners grow,” McKinsey & Company, April 2023

Becoming indispensable: Moving past e-commerce to NeXT commerce,” McKinsey & Company, November 2022

Cloud in China: The outlook for 2025,” McKinsey & Company, July 2022

A blueprint for remote working,” McKinsey & Company, March 2020

China digital consumer trends in 2019,” McKinsey & Company, September 2019

What Chinese consumers want from fresh-food retailers,” McKinsey & Company, April 2019



Shanghai Jiao Tong University
BEng, communication engineering