Candace is a partner in McKinsey’s Marketing & Sales Practice and the global coleader of our B2B digital sales and analytics work. Her expertise spans commercial excellence, marketing and sales strategy and execution, digital sales and marketing, e-commerce, go-to-market strategy, sales compensation, and B2B-customer decision journeys.
Candace specializes in helping businesses develop and deliver strategic-improvement programs in commercial functions across a range of B2B and B2B2C industries, such as industrial, high tech, medical technology, healthcare, and packaged goods. She is the architect of McKinsey’s go-to-market-excellence and commercial-excellence workshops, in which more than 3,500 top sales executives from around 1,000 marquee companies have participated.
Before joining McKinsey, Candace was the chief marketing and sales officer for a B2B technology start-up, worked at the US Mission to the United Nations, and worked in brand management for a global personal and household care products company. She frequently publishes on marketing and sales topics as a contributor to Harvard Business Review, McKinsey Quarterly, Forbes, and Selling Power.