This is a profile image of Dianne Esber

Dianne Esber

Leader in McKinsey’s Growth, Marketing & Sales Practice who collaborates with industry-leading companies to drive top-line growth; has deep expertise in e-commerce, digital marketing, and personalization

Through working with industry leading companies to drive top-line growth, Dianne is a leader in the Growth, Marketing & Sales Practice, and a global coleader of our e-commerce work. Her expertise spans e-commerce, direct to consumer (D2C), digital marketing, modern marketing organizations, and data-driven marketing and personalization.

During her more than 15 years with the firm, Dianne has worked in marketing and sales across industry leading B2C and B2B companies in technology, consumer internet, financial services, and e-commerce companies across categories such as social media, telecommunications, technology infrastructure, fashion, electronics, footwear, and entertainment.

Examples of her work include the following:

  • leading more than ten marketing effectiveness and efficiency transformations with consumer, technology, telco, and media companies
  • developing next-generation personalization capabilities, building e-commerce and digital marketing strategies, and designing modern marketing organizations

She has authored numerous articles on marketing and sales topics and is a digital podcast co-host exploring topics around brand building, personalization and data driven marketing, and e-commerce trends.

Education

Harvard Business School
MBA
Baker Scholar

Northwestern University
BS, economics and industrial engineering