We are revenue growth experts

Periscope is the technology backbone of McKinsey’s Growth, Marketing & Sales Practice. It combines world-leading Intellectual Property, prescriptive analytics and cloud-based tools, with expert support and training. This unique combination drives revenue growth – now, and in the future.

Featured Collection

The Next Normal: Emerging stronger from the coronavirus pandemic

Explore McKinsey’s curated collection on the business outlook for 2021 and beyond—plus insights about how companies can emerge stronger from the coronavirus crisis.

About Periscope

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Industries we serve

Consumer Goods

Drive transformational growth in consumer goods with meaningful insights


Drive retail performance with big data and advanced analytics


Create and sustain superior commercial performance


Accelerate growth in banking, insurance, and other finance institutions

Featured Work

MediaMarkt lifts revenue 14% per user with personalization

As a strategic partner for Europe’s largest consumer electronics retailer, we helped optimize the business’ online presence by communicating the right content to the right user at the right time within a multi-month personalization effort. The work led to a 14 percent uplift in revenue per user.

Waste Management optimizes pricing daily, across multiple services, regions and customers

Within a transformation focused on revenue management, procurement, capital efficiency, operations optimization, and more, Periscope was deployed as the backbone of a new price-performance management process for a waste-and-environmental services company. The solution created a unified view and helped teams identify pricing opportunities across a portfolio of services, regions, and customers on a daily basis.

Featured analyst report

McKinsey named a Leader in the IDC MarketScape: Worldwide Retail Price Optimization Solutions 2021-22 Vendor Assessment report

– Periscope by McKinsey’s comprehensive pricing and promotions solution recognized for its end-to-end capability, responsiveness, and customer satisfaction.

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