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Latest insights

Article

When will the COVID-19 pandemic end?
– This article updates our earlier perspectives on when the coronavirus pandemic will end. Transition toward normalcy in the United States remains most likely in the second quarter of 2021 and herd immunity in the third and fourth quarters, but the emergence of new strains and a slow start to vaccine rollout raise real risks to both timelines. We also add a perspective for the United Kingdom.
Article

Scenario-based cash planning in a crisis: Lessons for the next normal
– Five best practices can ensure organizations are fully prepared for future challenges.
Interview

Indonesia’s Traveloka finds strength in local markets amid the pandemic
– Traveloka president Henry Hendrawan discusses how the online travel unicorn has rebounded by helping travelers in Southeast Asia... find—and finance—fun close to home.
Article

COVID-19 vaccines meet 100 million uncertain Americans
– More than 100 million Americans are uncertain about vaccination. Public- and private-sector leaders can take action to support... adoption, including incremental investment in the range of $10 billion.
Survey

The coronavirus effect on global economic sentiment
– Executives’ views on the economy continue to brighten as they look ahead to 2021.
Collection

2020 year in review: Highlights from our publishing
Explore McKinsey’s most popular, innovative insights from a year of tremendous change—2020’s top articles and... reports, charts, images, podcasts, webinars, newsletters, and more.
Article

The next normal arrives: Trends that will define 2021—and beyond
– The COVID-19 pandemic has changed the world, and its effects will last. Here are some factors that business leaders should keep... in mind as they prepare for the next normal.
Executive Briefing

COVID-19: Implications for business
– Our latest perspectives on the coronavirus outbreak, the twin threats to lives and livelihoods, and how organizations can prepare... for the next normal.
Interactive

Nine scenarios for the COVID-19 economy
– Learn more about potential economic outcomes of the COVID-19 crisis and how global executives rate the likelihood of each one.
Article

Overcoming pandemic fatigue: How to reenergize organizations for the long run
– Leaders must actively manage the energy of their workforces, cultivate the quality of employee relationships, and demonstrate... a capacity for resilience to recharge their organizations during crises.

The Next Normal

A multimedia deep-dive series where McKinsey and other experts will envision the post-pandemic reset, one industry at a time.

The future of fashion: Sustainable brands and ‘circular’ business models
– There’s no denying that the fashion industry has been a major contributor to climate change and biodiversity loss—which means the industry’s sustainability efforts are critical to our planet’s health. In this edition, The Next Normal explores the coming decade in sustainable fashion.

The future of car buying: Omnichannel, personalized, and fun
– If shared mobility and autonomous vehicles take off, will people still buy cars for personal use? And what will car shopping look like? The Next Normal imagines the car buyers and car dealerships of 2030.

The future of the high-rise: Creating people-centric spaces
– As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.
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Special Features

The Next Normal: Doubling down on sustainability

This collection is the fourth of five edited volumes to accompany our multimedia series, airing on CNBC, focusing on the forces shaping the next normal.
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The McKinsey Download Hub
Download PDFs of McKinsey’s latest research, perspectives, and insights on the management issues that matter most, from leading through the COVID-19 crisis to managing risk, digitizing operations, and more.

From there to here: 50 years of thinking on the social responsibility of business
– Milton Friedman’s pathbreaking essay on corporate purpose was published on September 13, 1970. How much has management thinking evolved?

The COVID-Exit

Article

This way out: How leading companies chart a full-potential COVID-Exit
– Half measures and incrementalism won’t work when your company emerges from a crisis. Here’s how leading organizations are thinking about holistic transformation to go all in.
Article

As you return from the summer break, can you lead toward a COVID-Exit?
– Here’s how to set your business on the right track for 2021 and beyond.

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McKinsey on Risk: Special issue on the COVID-19 crisis
– A special issue of McKinsey on Risk offering our global perspective on the COVID-19 crisis, including understanding the... crisis, resiliency through crisis, industry perspectives and social and environmental leadership in the next normal.
Article

COVID-19: An inflection point for Industry 4.0
– Industry 4.0 technologies played a decisive role in the pandemic response at many companies, but the crisis is putting the future... of digital operations under new pressure.
Article

Helping US healthcare stakeholders understand the human side of the COVID-19 crisis: McKinsey Consumer Healthcare Insights
– Healthcare stakeholders on the front lines of the COVID-19 pandemic must understand not only the disease itself, but also consumers’... questions, concerns, and behaviors. Our recent rapid-research effort in the US provides some early insights.
Article

The corporate center: Driving the next normal
– As the COVID-19 pandemic continues, evidence is mounting that the next normal will bring key shifts. As organizations adjust,... they’re looking at the corporate center to take the lead in driving the change.
Article

How COVID-19 has accelerated changes in the B2B sales landscape in Brazil
– New analysis makes it clear: The digital revolution is a huge leap forward for B2B sales in Brazil.
Article

The resilience imperative for medtech supply chains
– The COVID-19 pandemic highlighted issues with supply chains around the world. As medtech companies prepare for the next normal,... they have a mandate to rebuild their supply chains with resilience as a new priority.
Report

From no mobility to future mobility: Where COVID-19 has accelerated change
– The COVID-19 pandemic has disrupted mobility, and its effects will linger well into next year. How will changing consumer preferences,... technologies, and regulations shape the market in 2021?
Interview

Growth and prosperity: A conversation with economist Dambisa Moyo
– From stronger public- and private-sector collaborations to broader corporate-board intentions, the time for stakeholder capitalism... may be upon us.
Article

A credit lifeline: How banks can serve SMEs in South Africa better
– Small and medium-size enterprises are crucial to the economy in South Africa, and optimal support is needed to ensure their recovery... and growth into the next normal
Article

COVID-19 and in vitro diagnostics: New market forces at play
– The high demand for in vitro diagnostics could seed structural shifts that will have long-term implications for diagnostic-test... manufacturers.
Article - McKinsey Global Institute

COVID-19 has revived the social contract in advanced economies—for now. What will stick once the crisis abates?
– Massive government spending has sought to shield individuals from the economic consequences of the pandemic, reversing a long-term... trend of institutional pullback in the social contract.
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Survey collections

Collection

An early view of post-COVID-19 discretionary spending in Asia
– A survey of consumers in China, India, and Indonesia shows how the COVID-19 outbreak has affected their plans for discretionary... spending—and which shifts could be part of the next normal.
Collection

Financial decision-maker sentiment during the COVID-19 pandemic: A global perspective
– We are tracking financial decision-maker sentiment and behavior across multiple countries to provide facts and insights that will... help finance and business leaders navigate throughout the crisis.

How B2B decision makers are responding to the coronavirus crisis
– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape.

Reimagining food retail in Asia after the COVID-19 pandemic
– New survey results suggest where, and how, food retailers in Asia might rethink their businesses in the wake of COVID-19.

Global surveys of consumer sentiment during the coronavirus crisis
– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

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