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Latest insights

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The coronavirus effect on global economic sentiment
– Since September, executives have maintained more positive than negative outlooks for the world economy, national economies, and their own companies.
Interactive

Nine scenarios for the COVID-19 economy
– Learn more about potential economic outcomes of the COVID-19 crisis and how global executives rate the likelihood of each one.
Video

The path to true transformation
– To deliver lasting change, companies need to take actions that both boost performance and inspire their people.
Article

The impact of COVID-19 on the global petrochemical industry
– The coronavirus pandemic coincided with an industry already entering a downcycle. Adapting to the next normal requires management... agendas that reflect lessons learned from the first half of 2020.
Article

Reimagining higher education in the United States
– As education leaders consider their options in the age of the COVID-19 crisis, they must rethink the conventional wisdom.
Article

A fast-track risk-management transformation to counter the COVID-19 crisis
– An accelerated transformation to enhance efficiency and effectiveness will enable risk organizations to deal with the pandemic... while addressing rising regulatory and cost pressures.
Executive Briefing

COVID-19: Implications for business
– Our latest perspectives on the coronavirus outbreak, the twin threats to lives and livelihoods, and how organizations can prepare... for the next normal.
Article

What now? Decisive actions to emerge stronger in the next normal
– Six months into the COVID-19 pandemic, it is time for companies to act, not react.
Article

COVID-19: Saving thousands of lives and trillions in livelihoods
– Ending lockdowns alone won’t restore confidence or growth. Only when the novel coronavirus is under control will economic... growth resume.
Video

How six companies are using technology and data to transform themselves
– In the first of a five-part multimedia series airing on CNBC, we look at how the acceleration of digital during the COVID-19 pandemic... is shaping the next normal.

The Next Normal

A multimedia deep-dive series where McKinsey and other experts will envision the post-pandemic reset, one industry at a time.

The future of car buying: Omnichannel, personalized, and fun
– If shared mobility and autonomous vehicles take off, will people still buy cars for personal use? And what will car shopping look like? The Next Normal imagines the car buyers and car dealerships of 2030.

The future of the high-rise: Creating people-centric spaces
– As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.

The future of business: Reimagining 2020 and beyond
– In this special edition of The Next Normal, McKinsey senior partners envision how the COVID-19 crisis will transform entire industries in the coming 12 to 18 months.
View the entire collection

Special Features

The next normal: Transformation with a capital T

This collection is the second of five edited volumes to accompany our multimedia series, airing on CNBC, focusing on the forces shaping the next normal.

The McKinsey Download Hub
Download PDFs of McKinsey’s latest research, perspectives, and insights on the management issues that matter most, from leading through the COVID-19 crisis to managing risk, digitizing operations, and more.

From there to here: 50 years of thinking on the social responsibility of business
– Milton Friedman’s pathbreaking essay on corporate purpose was published on September 13, 1970. How much has management thinking evolved?

CEO Moment from McKinsey Quarterly

Article - McKinsey Quarterly

The CEO moment: Leadership for a new era

– Challenged by the global pandemic, CEOs have made four shifts in the way they lead that hold great promise for both companies and society. Will they build on this unique moment, or return to the ways of the past?
Interview - McKinsey Quarterly

Stay visible—but don’t be needed: How Alain Bejjani is leading through the unexpected
– A five-year, purpose-driven digital transformation has helped the CEO of Majid Al Futtaim, and his organization, to cope with the coronavirus pandemic.
Interview - McKinsey Quarterly

Rewriting the playbook: How Union Pacific is conducting business during the pandemic
– The chairman and CEO of a railroad heavyweight reflects on what keeps him going, how past challenges have prepared him for today’s, and how his leadership approach has changed during the pandemic.
Interview - McKinsey Quarterly

How the State Bank of India is learning from crisis
– Rajnish Kumar, chairman of India’s largest bank, discusses COVID-19, digital transformation, and the future of work in financial services.
Interview

Adapting healthcare to COVID-19: An interview with the CEO of Boston Medical Center
– Kate Walsh shares how Boston Medical Center, New England’s largest safety-net hospital, has had to adapt to the pandemic—and why there’s no going back.

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McKinsey on Risk: Special issue on the COVID-19 crisis
– A special issue of McKinsey on Risk offering our global perspective on the COVID-19 crisis, including understanding the... crisis, resiliency through crisis, industry perspectives and social and environmental leadership in the next normal.
Article - Updated with September data

Consumer sentiment and behavior continue to reflect the uncertainty of the COVID-19 crisis
– As consumers around the globe adjust to the next normal, there is significant variance in consumer sentiment and behaviors across... countries.
Interview

Building a healthcare ecosystem in India: A conversation with Shobana Kamineni
– The COVID-19 pandemic led to public-private partnerships that reflect the evolving nature of healthcare.
Article

Reimagining consumer-goods innovation for the next normal
– As the COVID-19 pandemic continues and new consumer behaviors play out, it’s time for manufacturers to reimagine their innovation... portfolios to lead in the next normal.
Article

Problems amid progress: Improving lives and livelihoods for ethnic minorities in the United Kingdom
– Britain has made progress on advancing ethnic equality. But minorities are still disadvantaged in many ways, and some groups are... particularly vulnerable to economic shocks.
Article

What can other countries learn from China’s travel recovery path?
– In May, we asked how much the world could learn from China’s postpandemic travel recovery. Now, we explore where lessons... from the latest data from China may be relevant for other countries.
Article

How Middle East and Africa retailers can accelerate e-commerce: Imperatives for now and the next normal
– To offset the impacts of the COVID-19 crisis, retailers in the Middle East and Africa must act in three key ways: sustain, adapt,... and build.
Article

These eight charts show how COVID-19 has changed B2B sales forever
– New analysis makes it clear: For B2B sales, digital is the wave of the future.
Article

Agile resilience in the UK: Lessons from COVID-19 for the ‘next normal’
– Agility has been a useful attribute for many global and UK-based organizations weathering the COVID-19 crisis. Here’s how... they can build on agile practices for more long-term operational resilience.
Podcast

COVID-19 and supply-chain recovery: Planning for the future
– Rarely have supply-chain leaders faced more complex, changing conditions than they have during the COVID-19 pandemic. Here’s... how companies can manage through the crisis and build resilience against future shocks.
Interview

Medtech innovation in the time of COVID-19: Resilience and growth during a crisis
– COVID-19 is a threat but also a call to action for organizations improving the delivery of healthcare services. Executives from... four leading medtech firms share how they have thrived during this crisis by applying their business-building capabilities.
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Survey collections

Collection

An early view of post-COVID-19 discretionary spending in Asia
– A survey of consumers in China, India, and Indonesia shows how the COVID-19 outbreak has affected their plans for discretionary... spending—and which shifts could be part of the next normal.
Collection

Financial decision-maker sentiment during the COVID-19 pandemic: A global perspective
– We are tracking financial decision-maker sentiment and behavior across multiple countries to provide facts and insights that will... help finance and business leaders navigate throughout the crisis.

How B2B decision makers are responding to the coronavirus crisis
– With governments and organizations still working to contain COVID-19 and stem the growing humanitarian toll that it is exacting,... the effects on customer behaviors are rippling across the B2B landscape.

Reimagining food retail in Asia after the COVID-19 pandemic
– New survey results suggest where, and how, food retailers in Asia might rethink their businesses in the wake of COVID-19.

Global surveys of consumer sentiment during the coronavirus crisis
– Consumer optimism varies by country depending on what stage each country is in the coronavirus contagion cycle.

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