The wellness market is booming. Consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and mindfulness. In this edition, The Next Normal explores the fast-changing, fast-growing wellness industry.

In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.

Become future-ready. Get The Next Normal in your inbox every month.
Subscribe View all editions

More on the future of wellness

Article

Still feeling good: The US wellness market continues to boom
– Our research shows continued growth of consumer interest in health and wellness, with persistent gaps in certain areas presenting... exciting opportunities for companies to serve unmet consumer needs.
Article

Sleep on it: Addressing the sleep-loss epidemic through technology
– Sleep deprivation has become a global problem. Can the burgeoning sleep-tech industry provide solutions?
Video

The future of behavioral health
– Three vignettes illustrate how behavioral healthcare is experienced today, and what it may look like in the future when evidence-based... prevention, treatment, and recovery supports are used to address whole person care.
Report

Sporting goods 2021: The next normal for an industry in flux
– Eight trends are shaping the sporting goods industry in 2021. To win in the next normal, players must adapt to a shifting landscape.
Podcast

Strong minds, strong futures: Behavioral health for the next generation
– Public and private institutions can play an important role in addressing behavioral healthcare needs early and holistically.
Article

Consumers with food allergies: A growing market remains underserved
– A quarter of Americans now avoid allergens in the food they buy—and tell us they are hungry for innovation.
Article

How COVID-19 is changing the world of beauty
– The beauty industry has been resilient in the past. Could this crisis have a different outcome?

Latest editions of The Next Normal

Could this be a glimpse into life in the 2030s?

The future of video entertainment: Immersive, gamified, and diverse

The future of space: It’s getting crowded out there

View all editions