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The Next Normal

In this new series, leading executives and McKinsey experts conjure the future, one industry at a time. Plus, the best of our published thinking.

Latest editions

The future of food: Meatless?

The future of insurance: Faster, easier claims

The future of packaging: Smart bottles, edible boxes

In upcoming editions, The Next Normal will explore the future of grocery, college, car sales, and more.

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