The Next Normal

In this new series, leading executives and McKinsey experts conjure the future, one industry at a time.

Latest Edition

The future of shopping: Technology everywhere

The COVID-19 pandemic has reset the retail game board. The most successful retailers will be those that connect with consumers in new ways by leaning in on their digital, omnichannel, and in-store technology ambitions. In this edition, The Next Normal explores the coming decade in shopper experience and retail technology.

MORE EDITIONS OF THE NEXT NORMAL

The future of capability building

The next ten years will bring fundamental changes to our working world, and to adapt, employees in almost every role and industry will need to acquire new skills. The COVID-19 crisis has only accelerated these shifts. In this edition of The Next Normal, we explore how capability building will—and should—change in the years ahead.

The future of fashion: Sustainable brands and ‘circular’ business models

There’s no denying that the fashion industry has been a major contributor to climate change and biodiversity loss—which means the industry’s sustainability efforts are critical to our planet’s health. In this edition, The Next Normal explores the coming decade in sustainable fashion.

The future of car buying: Omnichannel, personalized, and fun

If shared mobility and autonomous vehicles take off, will people still buy cars for personal use? And what will car shopping look like? The Next Normal imagines the car buyers and car dealerships of 2030.

The future of the high-rise: Creating people-centric spaces

As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.

In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.

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