The Next Normal

In this new series, leading executives and McKinsey experts conjure the future, one industry at a time.

Latest Edition

The future of wellness: Connected and customized

The wellness market is booming. Consumers intend to keep spending more on products that improve their health, fitness, nutrition, appearance, sleep, and mindfulness. In this edition, The Next Normal explores the fast-changing, fast-growing wellness industry.

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The future of shopping: Technology everywhere

The COVID-19 pandemic has reset the retail game board. The most successful retailers will be those that connect with consumers in new ways by leaning in on their digital, omnichannel, and in-store technology ambitions. In this edition, The Next Normal explores the coming decade in shopper experience and retail technology.

The future of capability building

The next ten years will bring fundamental changes to our working world, and to adapt, employees in almost every role and industry will need to acquire new skills. The COVID-19 crisis has only accelerated these shifts. In this edition of The Next Normal, we explore how capability building will—and should—change in the years ahead.

In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.

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