The Next Normal

In this new series, leading executives and McKinsey experts conjure the future, one industry at a time.

The future of fashion: Sustainable brands and ‘circular’ business models

Latest Edition

The future of fashion: Sustainable brands and ‘circular’ business models

There’s no denying that the fashion industry has been a major contributor to climate change and biodiversity loss—which means the industry’s sustainability efforts are critical to our planet’s health. In this edition, The Next Normal explores the coming decade in sustainable fashion.
The future of car buying: Omnichannel, personalized, and fun

MORE EDITIONS OF THE NEXT NORMAL

The future of car buying: Omnichannel, personalized, and fun

If shared mobility and autonomous vehicles take off, will people still buy cars for personal use? And what will car shopping look like? The Next Normal imagines the car buyers and car dealerships of 2030.
The future of the high-rise: Creating people-centric spaces

The future of the high-rise: Creating people-centric spaces

As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.

More editions

In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.

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