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The Next Normal

In this new series, leading executives and McKinsey experts conjure the future, one industry at a time.

Latest Edition

The future of car buying: Omnichannel, personalized, and fun

If shared mobility and autonomous vehicles take off, will people still buy cars for personal use? And what will car shopping look like? The Next Normal imagines the car buyers and car dealerships of 2030.
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The future of the high-rise: Creating people-centric spaces

As the world becomes more urban, more people will live and work in high-rises. What will that mean for builders, real-estate companies, and tenants? In this edition, The Next Normal explores the high-rise of 2030.
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The future of business: Reimagining 2020 and beyond

In this special edition of The Next Normal, McKinsey senior partners envision how the COVID-19 crisis will transform entire industries in the coming 12 to 18 months.
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The future of hospital care: A better patient experience

Around the world, populations are getting older, and their health needs are becoming more complex. At the same time, technological advances are changing healthcare delivery. In this edition, The Next Normal explores how hospitals will innovate in the coming decade—and what it will mean for both patients and healthcare professionals.
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The future of parcel delivery: Drones and disruption

Everybody likes to get a package. In 2020, we'll send more than 100 billion of them—and that number could double by 2030. Who will deliver all those packages, and how? In this edition, The Next Normal explores what's ahead in last-mile parcel delivery.
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The future of food: Meatless?

The future of insurance: Faster, easier claims

The future of packaging: Smart bottles, edible boxes

In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.

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