In this special edition of The Next Normal, McKinsey senior partners envision how the COVID-19 crisis will transform entire industries in the coming 12 to 18 months.

In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.

Become future-ready. Get The Next Normal in your inbox every month.
Subscribe View all editions

More on reimagination and reform

Article

The great acceleration
– The COVID-19 crisis has intensified existing trends, widening the gap between those at the top and bottom of the power curve... of economic profit. Will your strategy keep you ahead of the accelerated pace of change?
Report - McKinsey Global Institute

Prioritizing health: A prescription for prosperity
– Could 65 be the new 55? Each year, poor health takes a heavy societal and economic toll. Improving the health of the world’s population... would add 10 healthy years in midlife—and much more.
Article

Ready, set, go: Reinventing the organization for speed in the post-COVID-19 era
– The need for speed has never been greater. Here are nine ways companies can get faster.
Article

Reimagining the office and work life after COVID-19
– The pandemic has forced the adoption of new ways of working. Organizations must reimagine their work and the role of offices in... creating safe, productive, and enjoyable jobs and lives for employees.
Article

The toughest leadership test
– CEO microhabits can help leaders seize the moment, stay ahead, and take care of themselves during the COVID-19 pandemic.
Article

Return: A new muscle, not just a plan
– Return is not a phase; it’s a way of operating. A nerve center can help build the capabilities that businesses need in the “next... normal.”
Article

Crushing coronavirus uncertainty: The big ‘unlock’ for our economies
– To safeguard lives and livelihoods, we must restore confidence.
Article

From thinking about the next normal to making it work: What to stop, start, and accelerate
– As businesses step into the post-coronavirus future, they need to find a balance between what worked before and what needs to... happen to succeed in the next normal.

Latest editions of The Next Normal

Could this be a glimpse into life in the 2030s?

The future of video entertainment: Immersive, gamified, and diverse

The future of space: It’s getting crowded out there

View all editions