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Milk jugs with sensors. Personalized wine bottles. Edible boxes and bags. These are just a few examples of
The Next Normal
in packaging. They might sound gimmicky now, but they could be commonplace in the coming years.
We strive to provide individuals with disabilities equal access to our website. If you would like information about this content we will be happy to work with you. Please email us at:
McKinsey_Website_Accessibility@mckinsey.com
In upcoming editions, The Next Normal will explore the future of grocery, college, video entertainment, and more.
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More on the future of packaging
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No time to waste: What plastics recycling could offer
September 21, 2018
– Plastics waste is hurting the chemical industry as well as the environment. By taking the lead on recycling, chemical players...
could add a new dimension to the industry and help solve the problem.
Podcast
How the paper and forest-products industry thrives in the digital age
November 13, 2017
– Digitization hasn’t spelled the end of paper and forest products, but it is requiring that leaders think differently about growth...
opportunities.
Article
Rethinking the future of plastics
February 23, 2016
– A new report finds that applying circular-economy principles could dramatically reshape the economics of this workhorse of the...
global economy—and help the environment.
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