Periscope for Consumer Goods

CMOs for consumer goods companies face complex questions around how best to communicate with their target consumer: Which channels offer the highest returns? What messages resonate with customers? How much should we invest in each brand?

Marketing Solutions helps consumer goods companies allocate marketing budget, better address the target consumer, and optimize marketing spend across channels.

Many consumer goods manufacturers approach product assortment decisions as more art than science. They add and drop SKUs by past experience and intuition without clear methods of forecasting factors like cannibalization, loyalty, and brand perception. Category Solutions helps manufacturers analyze buyer behavior and market trends to determine which portfolio additions will fulfill consumer needs and which products negatively impact overall category profits.

Successful consumer goods companies constantly adapt product prices in response to rapid changes in the market and frequent competitor adjustments. For companies offering large numbers of SKUs and brands, however, dynamic pricing can be a challenge.

Pricing Solutions dynamically recommends pricing and margin optimization for each product in a company’s portfolio by leveraging prescriptive analytics and the most up-to-date sales, cost, and competitor data.