Retail and CPG companies know they need to focus on customers to improve their sales. But they struggle with gaining accurate insights into what consumers want and their shopping behavior to make the right decisions for their categories.
Companies need a comprehensive and structured approach to optimize their category planning—one that combines data-based insights across customers, competitors, pricing, promotions, and channels with advanced analytics analyses and scenario planning. Such an approach can identify growth opportunities in the category, inform negotiation strategies, and, ultimately, enhance relationships with customers, improving both margins and sales.
Our Category Insights suite of tools helps you focus on what your customers want to optimize your category planning, improve your category performance, and maximize sales.