Marketing Solutions

Get cutting-edge insights into consumer behavior, brand perception, and innovation opportunities and make data-driven decisions to optimize marketing spend and personalize customer communication.  This will help your company cultivate sustainable growth and outperform competitors.
Marketing is changing. CMOs across sectors face more and more challenges every day - from being smart about overall marketing spend allocation to better understanding customer needs and managing increased customer expectations to successfully drive conversions. Marketing Solutions provide end-to-end decision-making support to CMOs to enable them to drive significant topline growth and marketing budget savings.

HOW MARKETING SOLUTIONS CAN HELP

Modern marketing
Modern Marketing Model Diagnostic
Modern Marketing Model Diagnostic is a forward-looking framework and assessment that helps you identify where you need to transform your marketing function to unlock growth
marketing performance
Marketing Performance
Make better allocation and marketing investment decisions, free up resources to invest in high-potential growth opportunities, and create an agile culture focused on MROI
personalization
Personalization
Build deeper relationships with customers and improve marketing campaign effectiveness with our end-to-end personalization and digital service offering
Periscope Customer Insights
Customer Insights
Customer Insights solutions deliver key insights on consumer behavior, brand perception, and innovation opportunities that enable companies to drive revenue growth, create optimal portfolio strategies and implement an agile consumer-centered marketing mix

Our Impact

MediaMarkt Masters Personalization Experience Delivery at Scale
Impact Story

MediaMarkt Masters Personalization Experience Delivery at Scale

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Europe’s largest retailer for consumer electronics achieves 14% uplift in revenue per user

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Featured Insights

The Art of Personalization
Survey
The Art of Personalization— Keeping it Relevant, Timely and Contextual
 
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Research of consumers in France, Germany, the UK and the US reveals that consumers value and respond to personalization—when it’s done right—but won’t tolerate being bombarded with poorly timed, intrusive or irrelevant messages.
The customer insights function is ripe for a boost
Article
The customer insights function is ripe for a boost
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A new Periscope by McKinsey survey reveals a big gap between aspiration and reality
The time machine: Predicting future demand flows across large portfolios with unprecedented precision
Article
The time machine: Predicting future demand flows across large portfolios with unprecedented precision
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Our new approach to transferable demand flows does justice to the complexity of today’s portfolios and consumer decision journeys by leveraging advanced analytics, entropic principles and machine learning.

Connect with Periscope by McKinsey

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