Marketing-led growth is critical in today’s hyper-competitive and changing consumer environment. However, companies often embark on a marketing transformation before fully assessing their marketing strengths and weaknesses, missing key growth and savings opportunities.
Companies need a comprehensive view of their marketing capabilities before beginning their transformation journey. Modern marketing requires updated capabilities and enablers to deliver on the promise of growth for the organization. Benchmarking against peers and best practices helps identify where improvement is needed, and opportunities exist.
Our Modern Marketing Model Diagnostic helps companies understand where they need to focus to effectively implement a modern marketing strategy, operating model, and practices.