Marketing Performance

Marketing Efficiency for Growth Diagnostics (MEG) assesses a marketing organization’s spend performance and allocation and optimizes MROI to significantly reduce costs and redirect them to high-potential growth areas. MEG analyzes all spend categories to pinpoint improvements and cost savings in key areas. The solution provides CMOs with transparency on marketing spend, benchmarks against other companies in their industry, and uses best-practice analytics that quickly identify marketing inefficiencies. It helps free up on average 10-20% of the marketing budget and achieve up to 30% cost savings in key spend categories to reinvest in growth. MEG provides a comprehensive set of benchmarking insights and automated analyses, combining inputs from client and third-party sources supported by McKinsey best practices. The solution has been deployed in 150+ client engagements over the last three years across multiple industries and geographies.

Media:Next drives marketing performance based on advanced analytics, agile execution, and the right ecosystem, boosting the effectiveness of paid media and customer acquisition measures. The solution provides companies with:

• A granular understanding of marketing performance across the full funnel and budget –based on a person-level dataset
• An agile marketing operating model by shifting to data-driven campaigning across the entire spend
• The optimal partner ecosystem