Determining where to set prices compared to competitors is no easy task. Companies have trouble effectively tracking the pricing behavior of their competitors and consumer perceptions to determine which pricing adjustments to make and what impact they will have on their margins, market share, and customers.
To price their products effectively across all channels, companies need a full and accurate picture of the competitive dynamics and market trends driving customer purchases. They need insights into where and how to adjust their pricing to better compete, how pricing changes may affect customer behavior, and where there may be opportunities to increase their volume and market share.
The Pricing Insights provide companies with the tools they need to competitively price their products and win customers.