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Daniel Läubli

Partner, Zurich
Serves leading retailers and consumer-goods companies across Europe on operations, category management, and strategy, with expertise in applying advanced analytics to improve customer satisfaction and optimize internal processes

About Daniel

Daniel is a leader in our work in retail and consumer packaged goods in Europe. He advises leading grocery and nonfood retailers across Europe on digital and advanced analytics, category management, operations, and strategy. In addition, he leads the firm’s digital and analytics work in Switzerland, serving clients across industries on these topics.

Examples of Daniel’s recent client work include the following:

  • supporting a leading European retailer in a review of its portfolio of formats and their individual strategies
  • supporting a European retailer in a comprehensive digital transformation, including building and boosting new online businesses, becoming advanced-analytics driven, and transforming the technology department
  • working with a leading convenience retailer in Western Europe and a leading grocery chain in Eastern Europe to introduce advanced-analytics-driven category management, covering assortment, price, merchandising, and procurement
  • helping a European hypermarket chain boost customer satisfaction and make its in-store processes more efficient by refocusing on customer needs, implementing lean techniques, and improving labor scheduling
  • advising a leading European grocer on a new, customer-centered management system to improve the quality of its fruit, vegetable, meat, dairy, and bakery products

Daniel also contributes to McKinsey’s knowledge development, publishing several articles on retail topics.

Before joining McKinsey, Daniel founded and ran a software start-up, which he sold successfully after five years.

Published work

Will brick-and-mortar supermarkets survive in Europe?,” McKinsey & Company, June 2021

The path forward for European grocery retailers, McKinsey & Company, March 2021

In fresh-food retailing, quality matters more than price,” McKinsey & Company, April 2018

The quest for quality in fresh-food retailing,” Perspectives on retail and consumer goods, Number 5, Winter 2016/17

Smarter schedules, better budgets: How to improve store operations,” Perspectives on retail and consumer goods, Number 4, Autumn 2015


London Business School
MS, finance

University of St. Gallen Switzerland
MA, international management and strategy