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Daniel Läubli

Senior PartnerZurich

Helps European retailers reshape their strategy and improve commercial offerings and operations through digital and advanced analytics

Daniel leads our global food-retail sector and coleads the firm’s Retail Practice in Europe. He has been with McKinsey since 2007 and has served more than ten leading grocery and nonfood retailers in Europe with his expertise in category management (assortment, price, and promotions), advanced analytics, store operations, and strategy.

His recent client work includes the following:

  • assisting the commercial turnaround of two grocery companies by adjusting all commercial levers, including assortment, price, promotion, private label, and purchasing, introducing new commercial methodologies and processes, and building the capabilities of the organization to win back market share against discounters
  • helping transform two grocers into advanced analytics-driven companies, which included building up the required capabilities and technologies and implementing first-use cases in category management, including assortment, price, and promotions
  • developing online growth strategies for three grocers and one nonfood company and defining a new operating model
  • reorganizing a retailer to become more customer focused, agile, and lean
  • improving the operational excellence in store and via the supply chain of seven different retailers

Prior to joining McKinsey, Daniel founded a software start-up and sold it successfully after five years.

Published work

State of Grocery Europe 2024: Signs of Hope,” McKinsey & Company, April 2024

State of grocery Europe 2023: Living with and responding to uncertainty, McKinsey & Company, April 2023

Transforming the EU retail and wholesale sector,” McKinsey & Company, October 2022

The state of grocery retail around the world,” McKinsey & Company, October 2022

Will brick-and-mortar supermarkets survive in Europe?,” McKinsey & Company, June 2021

The path forward for European grocery retailers”, McKinsey & Company, March 2021

Erfolg von Aktionen wirklich verstehen [Understand the true value of promotions],” Akzente, McKinsey & Company, September 2019

In fresh-food retailing, quality matters more than price,” McKinsey & Company, April 2018

The quest for quality in fresh-food retailing,” Perspectives on retail and consumer goods, Number 5, Winter 2016/17

Smarter schedules, better budgets: How to improve store operations,” Perspectives on retail and consumer goods, Number 4, Autumn 2015


London Business School
MS, finance

University of St. Gallen Switzerland
MA, international management and strategy