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Daniel Läubli

Partner, Zurich
Serves leading retailers and consumer goods companies across Europe on operations, category management, and strategy, with particular expertise in applying advanced analytics to improve customer satisfaction and optimize internal processes

About Daniel

Daniel is a partner in our Zurich office and a leader of our retail and consumer packaged goods practices in Europe. He advises leading grocery and non-food retailers across Europe on operations, advanced analytics, category management, and strategy.

His recent client projects have included:

  • supporting a leading European retailer in a review of its portfolio of formats and their individual strategies
  • helping a European hypermarket chain to boost customer satisfaction and make its in-store processes more efficient by refocusing on customer needs, implementing lean techniques, and improving labor scheduling
  • working with a leading convenience format in Western Europe and a leading grocery chain in Eastern Europe to introduce a new category-management process driven by big data and covering assortment, price, merchandising, and procurement
  • advising a leading European grocer on a new customer-centered management system to improve the quality of its fruit and vegetables, meat, dairy, and bakery products.

Daniel also contributes to McKinsey’s knowledge development, and has published a number of articles on retail topics.

Before joining McKinsey, Daniel founded and ran a software start-up, which he sold successfully after five years.

Published work

In fresh-food retailing, quality matters more than price,” McKinsey & Company, April 2018

The quest for quality in fresh-food retailing,” Perspectives on retail and consumer goods, Number 5, Winter 2016/17

Smarter schedules, better budgets: How to improve store operations,” Perspectives on retail and consumer goods, Number 4, Autumn 2015


London Business School
MSc in finance

University of St Gallen
MA in international management and strategy