Daniel leads McKinsey's consumer and retail efforts in Asia. He works with local leaders to transform their businesses by driving profitable growth in China and delivering successful global expansion. He also works with some of the world's largest consumer companies to drive their performance in China and throughout Asia.
He began his McKinsey career in the Frankfurt Office in 2001 and transferred to the Shanghai office in 2007. He led the Sales & Marketing Practice in Greater China between 2010 and 2015 before assuming leadership of the firm’s consumer and retail work in Greater China and across Asia since 2020. Daniel works with a broad set of consumer companies spanning beauty, apparel, fashion and luxury, food and beverages, and automotive. His primary focus is sales and marketing, but his client work often spans broader, more holistic topics including digital, organization and operating-model design, and operations.
He is a frequent author, publishing articles to help companies better understand consumers in Asia and specifically China. He also publishes a regular LinkedIn blog where he explores consumer and retail trends across Asia with a focus on China.