Marketing & Sales

Practice leaders

Liz Hilton Segel

Senior Partner, New York
Drives revenue growth and profits for B2C businesses in media, telecommunications, financial services, travel, and leisure. Partners with major...

Homayoun Hatami

Senior Partner, Paris
Leads McKinsey’s marketing and sales practice, helping companies drive above-market growth through marketing and commercial innovations

Paul McInerney

Senior Partner, Tokyo
Brings deep customer insight and sales experience to serve companies in consumer businesses such as retail, media, and consumer goods.

Jesko Perrey

Senior Partner, Düsseldorf
Brings deep marketing expertise to help clients make brands successful and drive strong marketing return on investment

Roland John

Senior Partner, Atlanta
Brings deep understanding of customer economics to effective go-to-market strategies

Our people

Kari Alldredge

Partner, Minneapolis
Brings deep expertise in customer and channel management and supports major consumer-goods companies around the world on sales and marketing...

Matt Ariker

Chief Operating Officer, Consumer Marketing Analytics Center, Toronto
Works with clients to use advanced analytics and turn Big Data into practical insights

Walter Baker

Partner, Atlanta
Enables clients to capture substantial and sustainable bottom-line improvement through better pricing and commercial productivity

Thomas Baumgartner

Senior Partner, Vienna
Helps clients grow by identifying profitable customers and innovating go-to-market strategies

Gadi BenMark

President and General Manager, McKinsey Social, New York
Helps companies leverage social media to strengthen customer relationships, improve performance, and build their brands

Rishi Bhandari

Senior Expert, Chicago
Works with clients to improve returns on marketing investments, including digital and social media, through advanced analytics and econometrics

Adam Bird

Senior Partner, Munich
Deep experience and expertise advising clients on critical issues facing digital marketing, and media and entertainment

Julien Boudet

Partner, Seattle
Advises consumer-focused companies on marketing, e-commerce, and operations, driving the digital transformation of their business

Robert Byrne

Partner, San Francisco
Helps financial services and financial technology companies drive growth by transforming their go-to-market capabilities in commercialization,...

Tanguy Catlin

Senior Partner, Boston
Works with major financial institutions, and leads McKinsey’s Digital Quotient initiative—helping companies rapidly gauge and strengthen their...

Bertil Chappuis

Senior Partner, Silicon Valley
Brings deep high tech industry expertise to help clients drive performance, with a focus on go-to-market initiatives

Manish Chopra

Senior Partner, New York
Specializes in helping healthcare clients in the public and private sectors in the US, Asia, and the Middle East on strategy, pricing, mergers...

Becca Coggins

Senior Partner, Chicago
Advises retailers across channels on strategy and merchandising and brings deep expertise on format innovation, assortment optimization, and...

Jenny Cordina

Partner, Detroit
Improves healthcare clients’ service to important customer segments by deepening their understanding of customer attitudes and behavior

Jean-Baptiste Coumau

Partner, Tokyo
Brings a passion for creative excellence and innovation to clients in luxury goods, technology, communications, and entertainment

David Court

Senior Partner, Dallas
Serves clients across a variety of consumer and industry-related businesses on leading issues in marketing and sales and analytics

Vikash Daga

Senior Partner, Gurgaon
Leads McKinsey's Marketing & Sales Practice in India. Brings deep expertise in marketing & sales transformations, digital and growth acceleration...

Peter Dahlström

Senior Partner, London
Serves leading global institutions, predominantly in the telecommunications, high-tech, media, and fast-moving consumer goods industries

Georges Desvaux

Senior Partner and Managing Partner, Africa, Johannesburg
Brings deep marketing and strategy expertise to help organizations and executives understand and respond to consumer opportunities.

Alejandro Díaz

Senior Partner, Dallas
Helps international consumer goods companies capture growth opportunities through excellence in strategy, marketing, manufacturing, and distribution.

Vijay D'Silva

Senior Partner, New York
Supports banks, payments players and other financial institutions on issues such as corporate strategy, risk management, technology and operations

Ewan Duncan

Senior Partner, Seattle
Works with technology, media and telecoms clients across multiple topics to improve overall performance and works across sectors to drive improved...

Brian Elliott

Partner, New Jersey
Helps consumer goods clients find new ways to create value from big data

Harald Fanderl

Partner, Munich
Works with clients on commercial and customer experience transformations that drive above-market growth.

Brian Fox

Senior Partner, New Jersey
Guides healthcare companies as they seek ways to improve profitability and grow, often through innovative product launch, marketing, sales, and...

David Frank

Partner, Atlanta
Serves B2C and B2B companies on strategic, operational, and commercial issues; focuses on optimizing the customer experience by improving service...

Tom French

Senior Partner, Boston
Serves a range of consumer and industrial clients, with particular emphasis on marketing strategy and organizational design

Jonathan Gordon

Partner, New York
Focuses on helping clients get the most from their marketing, with an emphasis on using analytics to maximize returns across all channels

Brian Gregg

Partner, San Francisco
Enables clients to drive above-market growth based on deep consumer insights, commercial excellence, and an agile operating model

Brett Grehan

Senior Partner, Sydney
Combines broad cross-sector experience with deep expertise in marketing and strategy to help clients transform global marketing and sales organizations

Parmeet Grover

Partner, Atlanta
Helps industrial, especially automotive, clients create profitable leadership positions through strategy, go-to-market design, sales & channel...

Stacey Haas

Partner, Detroit
Works with clients on marketing strategy and organizational transformations in a variety of industries from personal care products to large equipment...

Eric Hazan

Senior Partner, Paris
Eric leads Digital McKinsey in France. As one of the leaders of McKinsey’s Consumer Goods, Retail, and Telecommunications Practices, he...

Jason Heller

VP, Digital Marketing Operations and Technology , New York
Helps companies rise to the challenges of digital-age marketing by leveraging new strategies, marketing technologies, data, and analytics to...

Fernanda Hoefel

Partner, São Paulo
Helps clients in Latin America on marketing operations with particular expertise in consumer and shopping insights as well as digital marketing...

Betsy Holden

Senior Advisor, Chicago
Works extensively in corporate brand building and management, acquisitions, global expansion, turnarounds, restructuring with particular depth...

Jeff Jacobs

Partner, Chicago
Drives business growth through excellence in brand strategy and insights, customer experience and marketing efficiency

Jay Jubas

Senior Partner, Stamford
Collaborates with incumbent providers and alliances on winning strategies, and pricing and operations improvements

Alex Kazaks

Partner, San Francisco
Helps domestic and global companies better serve their customers by transforming digital capabilities and developing skills for innovation to...

Catharine Kelly

Partner, Atlanta
Applies broad business technology and customer experience to build clients' operations and sales and marketing capabilities

Dieter Kiewell

Senior Partner, London
Translates pricing innovations into profit gains in a broad array of sectors and businesses

Yongah Kim

Senior Partner, Toronto
Supports leading global companies in the finance, infrastructure/EPC, and healthcare industries in transforming their strategies and performance

Jan-Christoph Köstring

Partner, Munich
Helps automotive clients to boost and transform their sales and marketing activities to achieve profitable, above-market growth

Richard Lee

Senior Partner, Seoul
Works with leading technology, media, telecommunications, and private-equity clients to enable digital transformations that capture value

Soenke Lehmitz

Senior Partner, Stamford
Uses his expertise in B2B marketing and sales to support clients across the chemicals industry

Nicolas Maechler

Partner, Paris
Leads our Marketing & Sales Practice in France and our Customer Experience initiative

Audrey Manacek

Senior Partner, Minneapolis
Leads McKinsey’s Midwest Consumer Practice, advising major consumer companies and retailers on a range of topics, including growth strategy,...

Tim McGuire

Senior Partner, Toronto
Leverages "Big Data" and advanced analytic techniques to enable better business decision making

Brad Mendelson

Senior Partner, Cleveland
Serves leading financial-services companies (particularly global insurance firms) on strategy, operations, and transformations

Suraj Moraje

Senior Partner, Manila
Helps private and public-sector institutions and individuals to substantially improve their performance, from strategy to operations. Works with...

John Murnane

Partner, Atlanta
Applies extensive knowledge across all functions and modes of the global transportation sector to improve the performance of leading companies...

Andrew Pickersgill

Senior Partner, Toronto
Advises clients on sales and marketing, growth strategy, and operational improvement topics, with depth in the telecom and banking industries

Steve Reis

Partner, Atlanta
Helps clients grow above the market through advanced analytics, building capabilities, and transforming organizations

Charlotte Relyea

Partner, New York
Works closely with clients to build organizational capabilities to sustain long-term growth.

Hugo Sarrazin

Senior Partner, Silicon Valley
Pioneers innovative initiatives that help clients reinvent their businesses. Co-founder and global leader of Digital Labs

Jürgen Schröder

Senior Partner, Düsseldorf
Helps clients improve performance by building capabilities in Customer Lifecycle Management

Ido Segev

Partner, Boston
Helps clients understand their Digital Quotient and implement digital programs to improve financial performance

Brian Selby

Expert Partner, Seattle
Advises major global companies, particularly in the high-tech sector, on managing the organizational transformations required for significant...

Dan Singer

Partner, New York
Helps leading sports and gaming companies grow, improve their performance, and stay ahead of the industry’s constant digital evolution

Marc Singer

Senior Partner, San Francisco
Helps clients become deeply digital to drive rapid performance improvements and accelerate growth

Kate Smaje

Senior Partner, London
Works with clients on architecting and driving rapid digital transformations. Oversees McKinsey’s internal technology and digital transformation

Dennis Spillecke

Senior Partner, Cologne
With a focus on marketing, helps clients build successful brands and drive marketing return on investment

Kara Sprague

Partner, San Francisco
Brings substantial industry and technical expertise to help technology and service providers grow and innovate

David Sprengel

Partner, Munich
Brings expertise on go-to-market, sales effectiveness, pricing and growth Strategies to help achieve profitable growth in B2B and B2B2C industries

Jennifer Stanley

Expert Partner, Boston
Deep expertise in B2B go-to-market strategy, transformation, sales force effectiveness, value selling, and pricing

Tom Stephenson

Senior Partner, Silicon Valley
Works closely with major technology clients to develop and improve marketing strategies and sales productivity

Yael Taqqu

Senior Partner, New York
Leader in digital media and marketing, as well as product strategy, conceptualization, and commercialization

Kelly Ungerman

Partner, Dallas
Transforms sales and marketing organizations for retail and consumer packaged goods clients, finding the potential for long-term growth

Maria Valdivieso de Uster

Director of Knowledge, Miami
Help companies build advanced sales capabilities that drive above‐market growth

Michael Viertler

Senior Partner, Munich
Helps clients achieve above-market growth by managing sales and developing go-to-market strategies

Wesley Walden

Senior Partner, Melbourne
Leads RTS in Asia and advises clients on radical performance transformation, distressed turnaround and corporate restructuring across a range...

Lareina Yee

Senior Partner, San Francisco
Advises high tech, media, and industrial companies on digital sales and marketing strategies to achieve above-market growth

Hyo Yeon

Digital Partner, New Jersey
Leads our global design practice, and works closely with clients to turn customer empathy into innovative experiences, products, and services

Stephan Zimmermann

Senior Partner, San Francisco
Helps companies with substantial online operations find Internet-based consumer insights, manage the customer life cycle, and stay ahead of digital...