Eduardo joined the Mexico office in 2004. He is a leader of our Consumer Packaged Goods Practice in Latin America and brings particular expertise in marketing, sales, and strategy. Eduardo serves major companies in the consumer-goods and retail sectors on a wide variety of strategic and commercial topics.
Examples of Eduardo’s work include designing a growth strategy to help a consumer-goods company double the size of a key business unit over a 5-year period. He helped a multinational client define its growth strategy for the Mexican and Brazilian markets. And, he helped another major consumer company optimize its pricing strategy, generating additional funds to be reinvested in its brands.
Eduardo also redesigned the main sales-force incentive system for a major consumer company in Mexico—allowing it to focus its salespeople on main growth levers. He supported a consumer-goods company in creating a new route-to-market strategy, identifying opportunities to increase the reach of its traditional channels.
A main focus of Eduardo’s work is in strengthening collaboration among companies in different parts of the value chain. For example, he identified significant new opportunities for a retailer and its supplier; he also found ways to improve collaboration among a major consumer company and a large chain of auto service outlets.
Harvard Business School
Universidad Nacional Autónoma de México
Undergraduate degree, mechanical engineering