Kelly is a leader in our Retail and Consumer Packaged Goods Practices in the Americas. She supports a wide range of clients on their strategy, marketing and sales, and consumer multichannel efforts.
Among recent initiatives, Kelly helped a major apparel retailer understand its consumer decision journey, designed a continuous channel strategy for a global mass merchant, and developed an omni-channel strategy for a consumer electronics retailer. She helped guide a broad commercial transformation for a large home- and personal-care business, including the redesign of its sales organization.
Kelly has also done recent work to guide the development of a new foodservice innovation process for a global packaged-goods manufacturer, redesigning its distributor strategy and helping the company to reverse its declining market share and position itself for long-term growth.
“Cohabiting with your e-commerce partners,” McKinsey Quarterly, June 2015
“Busting mobile-shopping myths,” McKinsey & Company, December 2014
“Digitizing the consumer decision journey,” McKinsey & Company, June 2014
“Know your customers wherever they are,” Harvard Business Review, October 2012
“Seven strategies to beat the retail store apocalypse,” Forbes, May 2012
“The secret of Amazon: Lessons for multichannel retailers,” Chief Marketing & Sales Officer Forum, October 2012
Wharton School of the University of Pennsylvania