About Soenke

Soenke uses his extensive expertise in business-to-business (B2B) marketing and sales to advise chemicals clients on all topics related to pricing, sales and channel management, sales-force organization, capability building, and strategy. In addition to his client work, Soenke helped develop Periscope, McKinsey's B2B sales performance-management tool, and he helps lead the McKinsey Capability Center's work on B2B pricing. He joined McKinsey in 2001.

Some of Soenke's recent client projects include the following:

  • supporting several European specialty-chemicals players on holisitc commercial-transformation programs that addressed the full spectrum of marketing and sales levers, including strategic marketing, pricing, sales-force excellence, and customer management
  • helping a petrochemical player in Eastern Europe develop a program to improve its marketing and sales processes and organization
  • assisting a European specialty-chemicals player with a restructuring program aimed at optimizing its business-support functions, go-to-market approach, and sales efficiency
  • supporting a specialty-chemicals company on a market assessment and go-to-market strategy
  • advising a European chemicals company on its pricing, contract management, and product strategy and delivery model

Soenke holds a master's degree and a PhD in industrial engineering from Technical University Berlin. He also earned a master's degree in international management from ESCP Europe in Berlin. Fluent in German and English, he also speaks conversational French and Spanish.

Education

Technical University Berlin
PhD in industrial engineering, civil engineering

Technical University Berlin
Master's in industrial engineering

ESCP Europe, Berlin
Master's in international management