About Andrew

Andrew supports clients in financial services, telecom, and retail on topics including digital, marketing analytics, front-line sales and customer experience. He leads McKinsey's Consumer Packaged Goods Practice in the Americas and is the managing partner of McKinsey's Toronto Office.

Recently, Andrew helped develop a digital center of excellence for a financial services company to digitize key customer journeys, and led a multi-year sales transformation for a cable company to deliver $1 billion in incremental annual reviews in their key channels. He also designed a marketing and sales transformation for a telecom company, including the launch of several revenue growth and customer retention levers, and the re-organization of 3,000+ employees. For a cable company in the small business segment, Andrew crafted an enhanced go-to-market model, driving 20%+ gains in revenue per order and close rate.

Andrew’s other recent engagements include defining a growth portfolio for a high tech company looking to diversify from its core business, and partnering with a communications company on their entrance into the wireless market, including the definition of pricing offers and distribution mix.

Before joining McKinsey, Andrew spent several years as an investment banker in Canada and Europe. He has also worked for manufacturer structuring joint ventures in Russia and Kazakhstan.

Published work

New ways for turning data into dollars now,” Forbes, January 2014

Under the retail microscope: Seeing your customers for the first time,” McKinsey on Marketing & Sales, May 2013

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013


Harvard Business School

Queen's University
BA, Economics