About Jesko

Jesko is a senior partner of the Marketing & Sales Practice, helping clients to transform marketing & sales capabilities so they can deliver above-market growth. He works with clients to create digitally adept and agile organizations by helping them bring together the science (customer insights, marketing analytics, marketing ROI), art (brand building, communications, customer experience), and craft (brand delivery, multichannel execution, digital capabilities) of marketing & sales.

Jesko also leads our work in customer lifecycle management (CLM) globally. As customer experience becomes ever more critical, touch points proliferate, and the demand for growth increases in the digital era, Jesko helps clients develop the necessary cross-functional skills to beat the market. His most recent projects include: developing a digital marketing strategy at a leading European grocery player; helping develop and implement a customer lifecycle management (CLM) strategy for a leading specialty retailer; and defining and helping deliver an effective branding and customer experience for a leading energy group.

Jesko is the author of many articles and essays in leading journals and compendiums on subjects such as digital transformations, customer-driven growth, branding, marketing ROI, and above-market growth. He is the co-author of the book Power Brands: Measuring, Building, and Managing Brand Success, and is a frequent speaker on topics from the future of marketing to the power of customer experience. Most recently, Jesko authored the book Retail Marketing and Branding: A Definitive Guide to Maximizing ROI, which offers retail professionals practical and robust ways to improve the performance of their marketing functions and align marketing investments with business objectives.


CMOs in the growth driver's seat,” McKinsey on Marketing & Sales, July 2013

Hiring internally vs. renting talent at agencies,” McKinsey on Marketing & Sales, July 2013

Marketing's $200 billion opportunity,” McKinsey on Marketing & Sales, July 2013

Marketing at ‘clickspeed’,” McKinsey on Marketing & Sales, June 2013

The hurdles to effective retail marketing,” McKinsey on Marketing & Sales, May 2013

Modern marketing: Science, art, craft,” McKinsey on Marketing & Sales, April 2013

Retail marketing and branding” (video series), YouTube, April 2013

Published work

Marketing the Mercedes way,” McKinsey Quarterly, February 2015

The dawn of marketing’s new golden age,” McKinsey Quarterly, February 2015

Getting the CMO and CIO to work as partners,” McKinsey & Company, August 2014

Best of both worlds: Customer experience for more revenue and lower costs,” The Economist, April 2014

CMOs and CIOs need to get along to make Big Data work,” Harvard Business Review, February 2014

Do you have the right stuff?The Economist, January 2014

How marketers can avoid those Big Data blind spots,” Harvard Business Review, December 2013

Big Data, Analytics and the Future of Marketing and Sales (eBook), Forbes, July 2013

Five roles you need on your big data team,” Harvard Business Review, July 2013

Three tips for using big data successfully,” The Economist, July 2013

Marketing’s budget process is broken,” The Economist, June 2013

Under the retail microscope: Seeing your customers for the first time,” McKinsey on Marketing & Sales, May 2013

Retail Marketing and Branding: A definitive guide to maximizing ROI, Wiley, 2013

Power Brands: Measuring, Building and Managing Brand Success, Wiley, 2008


University of Münster

University of Bielefeld